Bloomberg View columnist Barry Ritholtz interviews Greg Sands, founder and managing partner at Costanoa Ventures. Prior to founding Costanoa, Sands was a Managing Director at Sutter Hill, where he invested in early stage enterprise software startups, such as Merced Systems, AllBusiness, Youku, Quinstreet, and Feedburner. He was the first product manager at Netscape Communications where he wrote the initial business plan, coined the name Netscape, and built the SuiteSpot Business unit from $0-$140M. He also served as a business development manager at Cisco where he architected a channel management plan. He served a term as the President of the Stanford DAPER (Athletics Department) Investment Fund and remains on the executive committee. He is also the former Trustee of the Stanford Business School Trust and former Chair of its Venture Capital Committee.