Bloomberg Opinion columnist Barry Ritholtz interviews Dr. Raife Giovinazzo of Fuller & Thaler Asset Management, a leader in applied behavioral finance. Giovinazzo conducts research using market insights to enhance investment processes at the firm. Prior to joining Fuller & Thaler, Dr. Giovinazzo was a researcher and co-portfolio manager with BlackRock's Scientific Active Equity group. He has a Ph.D. in finance as well as an MBA in analytic finance, economics and statistics, and studied under Nobel-winning pioneers of behavioral economic Daniel Kahneman and Richard Thaler.