There's been criticism of what some call “Woke Investing.” But “Value-based investing” is more politically agnostic than its critics realize. Used by Pro-life investors like the Catholic Church, it aligns capital with deeply held beliefs – be they left or right.  In this episode, Barry Ritholtz speaks to Meir Statman, Professor of Finance at Santa Clara University.  Statman is an award-winning expert on investor behavior and financial decision-making.  His book “What Investors Really Want” has become a classic that explains what drives investors.