Colleen Callander’s went from shop floor to top floor at iconic Aussie retailer, Sportsgirl. For several years she was its CEO and also CEO of its parent company, Sussan. All was going well. She had great job she loved and a great career…until she hit a brick wall. She equates herself to a red Ferrari that she never stopped to put air in its tyres or petrol in its tank. Eventually, it stopped working. She’d burnt herself out!

She was the serial people pleaser, always saying “yes” to everyone and everything. Now she’s learned the power of “no” and how to set boundaries. Today, Colleen is all about empowering women to lead confidently. Her Mentor Me Women program started as a pandemic project and has since become a powerhouse of inspiration.

With two books under her belt, Colleen uses her writing to spread wisdom on leadership and living an extraordinary life.

Colleen Callander 
https://www.colleencallander.com.au/

Chris Ashmore Media 
https://chrisashmore.media/

Colleen Callander’s went from shop floor to top floor at iconic Aussie retailer, Sportsgirl. For several years she was its CEO and also CEO of its parent company, Sussan. All was going well. She had great job she loved and a great career…until she hit a brick wall. She equates herself to a red Ferrari that she never stopped to put air in its tyres or petrol in its tank. Eventually, it stopped working. She’d burnt herself out!
She was the serial people pleaser, always saying “yes” to everyone and everything. Now she’s learned the power of “no” and how to set boundaries. Today, Colleen is all about empowering women to lead confidently. Her Mentor Me Women program started as a pandemic project and has since become a powerhouse of inspiration.
With two books under her belt, Colleen uses her writing to spread wisdom on leadership and living an extraordinary life.
Colleen Callander  <a href="https://www.colleencallander.com.au/">https://www.colleencallander.com.au/</a>
Chris Ashmore Media  <a href="https://chrisashmore.media/">https://chrisashmore.media/</a>

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.

Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.

He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.

www.chrisashmore.media

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="http://www.chrisashmore.media">www.chrisashmore.media</a>

A podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.

Master Your Market

Master Your Market is a podcast to equip business leaders with the tools to catapult their authority and reputation, stand out from their competitors, and generate a constant flow of premium clients.
In this interview series, Chris Ashmore speaks with experts on the latest trends from a broad cross-section of business and industries.
Chris is a podcast producer for brands. For more than 10 years, he has produced podcasts for leading organisations including, Said Business School, the Royal Australasian College of Surgeons, Officeworks, the Australian Association of Social Workers, REA Group, as well as for business and leadership coaches, small business owners, and thought leaders.
He is a sought-after advisor on podcasting and is a podcast judge at the international Webby Awards and the Australian Podcast Awards.
<a href="https://chrisashmore.media/">www.chrisashmore.media</a>

We are the masters of our own destiny — Colleen Callander

Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing.

Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche.

In this episode we cover:

Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience.

Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement.

Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time.

Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience.

Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus.

Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field.

Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust.

Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive.

MORE INFORMATION

Lean Marketing 
https://leanmarketing.com/

Lean Marketing Podcast 
https://leanmarketing.com/podcast

1-Page Marketing Plan by Allan Dib 
https://amzn.to/44QWMVz

Lean Marketing by Allan Dib 
https://amzn.to/3QTiYsu

Chris Ashmore Media 
https://chrisashmore.media/

Do you — like a lot of business owners — take a scatter-gun approach to marketing? And do your results reflect that? Allan Dib spent 10 years trying to work it all out himself, and came up with the 1-page marketing plan. He’s written an Amazon best-seller on it, changing the way more than a million businesses globally do marketing.
Allan shares with me his insights on common marketing mistakes business owners make, especially the urge to appeal to everyone rather than focusing on a niche.
In this episode we cover:
Understand Your Audience: Narrow down your niche for a more impactful marketing strategy and to connect deeply with your audience.
Target Your Market: Define and prioritise a specific audience to maximise your marketing impact and engagement.
Be Consistent and Present: Show up consistently in your marketing channels to build trust and maintain audience engagement over time.
Get Comfortable Selling: Embrace selling as essential to building your business, and present your offerings confidently to your audience.
Outsource Low-Value Tasks: Delegate routine tasks to free up time for high-impact activities, boosting productivity and focus.
Content Is Key: Share valuable, relevant content consistently to position yourself as a trusted expert in your field.
Utilise Social Proof: Showcase testimonials and reviews to build credibility, attract new customers, and reinforce trust.
Keep Learning and Improving: Stay updated with marketing trends and continuously refine your approach to stay competitive.
MORE INFORMATION
Lean Marketing <a href="https://leanmarketing.com/">https://leanmarketing.com/</a>
Lean Marketing Podcast <a href="https://leanmarketing.com/podcast">https://leanmarketing.com/podcast</a> 
1-Page Marketing Plan by Allan Dib   <a href="https://amzn.to/44QWMVz">https://amzn.to/44QWMVz</a>
Lean Marketing by Allan Dib <a href="https://amzn.to/3QTiYsu">https://amzn.to/3QTiYsu</a>
Chris Ashmore Media <a href="https://chrisashmore.media/">https://chrisashmore.media/</a>

Why you have to be great at marketing — Allan Dib

Andrew May is a performance coach with a background in psychology, exercise science, and marketing, who works with high-profile clients to enhance their mental fitness, leadership, and performance.

Andrew works with elite athletes and serves as the Mental Skills Coach for the Manly Sea Eagles (NRL), professional boxer Tim Tszyu, and the New South Wales Waratahs Rugby Union Team, and has previously worked with the Parramatta Eels.

His expertise in human performance is reflected in his interviews on his podcast, Performance Intelligence, with top professionals across various fields, where he has spoken with renowned figures such as Phil Waugh, Tom Trbojevic, Lisa Messenger, Simon Katich, and others.

Balancing his professional work with personal interests, Andrew values sustainable approaches to business, fitness, and life, ensuring that his strategies fit into long-term plans. His philosophy revolves around enjoying the process, finding deeper motivation for exercise and personal growth, and maintaining a healthy balance between work and family life.

00:00 Introduction 
01:11 Is there a common thread with the success of elite athletes? 
03:34 Parallels between elite athletes and those that excel in business and life. 
09:08 Andrew’s thoughts on Arnold Schwarzenegger’s take on success. 
12:58 Andrew’s work as a performance coach with elite athletes, CEOs and leaders. 
18:54 Performance Intelligence podcast — how Andrew does it and why it’s important to him and his brand. 
25:39 Andrew’s advice to improving fitness, health and wellbeing.

Andrew May 
https://www.andrewmay.com/

Performance Intelligence podcast 
https://www.andrewmay.com/all-episodes/

Chris Ashmore Media 
https://chrisashmore.media/

Andrew May is a performance coach with a background in psychology, exercise science, and marketing, who works with high-profile clients to enhance their mental fitness, leadership, and performance.
Andrew works with elite athletes and serves as the Mental Skills Coach for the Manly Sea Eagles (NRL), professional boxer Tim Tszyu, and the New South Wales Waratahs Rugby Union Team, and has previously worked with the Parramatta Eels.
His expertise in human performance is reflected in his interviews on his podcast, Performance Intelligence, with top professionals across various fields, where he has spoken with renowned figures such as Phil Waugh, Tom Trbojevic, Lisa Messenger, Simon Katich, and others.
Balancing his professional work with personal interests, Andrew values sustainable approaches to business, fitness, and life, ensuring that his strategies fit into long-term plans. His philosophy revolves around enjoying the process, finding deeper motivation for exercise and personal growth, and maintaining a healthy balance between work and family life.
00:00 Introduction  01:11 Is there a common thread with the success of elite athletes?  03:34 Parallels between elite athletes and those that excel in business and life.  09:08 Andrew’s thoughts on Arnold Schwarzenegger’s take on success.  12:58 Andrew’s work as a performance coach with elite athletes, CEOs and leaders.  18:54 Performance Intelligence podcast — how Andrew does it and why it’s important to him and his brand.  25:39 Andrew’s advice to improving fitness, health and wellbeing.
Andrew May  <a href="https://www.andrewmay.com/">https://www.andrewmay.com/</a>
Performance Intelligence podcast  <a href="https://www.andrewmay.com/all-episodes/">https://www.andrewmay.com/all-episodes/</a>
Chris Ashmore Media  <a href="https://chrisashmore.media/">https://chrisashmore.media/</a>

Knowing is not doing, unlocking peak performance — Andrew May

Katrina McCarter launched an online group-buying site for families, eventually growing it to a community of 150,000 mums before selling it in 2016.

Katrina’s success came from forming partnerships rather than relying on paid media. She leveraged collaborative promotions with other businesses, which significantly boosted her newsletter subscribers and cut marketing costs.

Katrina has two podcasts. One is 'Marketing to Mums', which has helped her establish an international reputation and open doors to high-profile interviews.

Even though she hasn’t recorded her Marketing to Mums podcast in years, it continues to rank in the top 100 of marketing podcasts, demonstrating the lasting impact of quality podcast content can bring.

Katrina McCarter 
https://www.katrinamccarter.com/

Chris Ashmore Media 
https://chrisashmore.media/

Katrina McCarter launched an online group-buying site for families, eventually growing it to a community of 150,000 mums before selling it in 2016.
Katrina’s success came from forming partnerships rather than relying on paid media. She leveraged collaborative promotions with other businesses, which significantly boosted her newsletter subscribers and cut marketing costs.
Katrina has two podcasts. One is 'Marketing to Mums', which has helped her establish an international reputation and open doors to high-profile interviews.
Even though she hasn’t recorded her Marketing to Mums podcast in years, it continues to rank in the top 100 of marketing podcasts, demonstrating the lasting impact of quality podcast content can bring.
Katrina McCarter  <a href="https://www.katrinamccarter.com/">https://www.katrinamccarter.com/</a>
Chris Ashmore Media  <a href="https://chrisashmore.media/">https://chrisashmore.media/</a>

We are the masters of our own destiny — Colleen Callander

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