I always thought quality is the bigger winner in the content marketing stakes, but it now even trumps technical SEO. Moby Siddique is a legend in the marketing content space. He’s the CEO of digital marketing and content agency RedPandas and has worked in the industry for close to 20 years.

We discuss the best practices to digital content marketing, which he says includes the power of podcasting. He advocates a hub-and-spoke approach to podcasting - the podcast episode itself serves as the hub, and the spokes are the various pieces of content that can be created from that episode.

Understand Your Audience's Needs: Always focus on who your content is for and what their pain points are. Tailoring your message to address these concerns makes your marketing more effective.

TAKEAWAYS

Balance Heart and Head Content. On platforms like LinkedIn, mix personal, relatable content (heart) with informative, expert content (head) to build both credibility and connection with your audience.

Consistent Posting Schedule. Maintain a regular posting schedule on social media, aiming for at least three posts per week. Consistency helps in building a strong online presence and keeps your audience engaged.

Quality Over Technical SEO. Prioritise creating high-quality content that addresses user queries and provides value. This approach is more effective than relying solely on technical SEO tactics.

Leverage AI for Content Creation. Use AI tools like GPT to enhance content creation efficiency. While AI can assist in generating content, it's essential to personaliSe and refine the output to maintain authenticity and engagement.

MORE INFORMATION

RedPandas Online Class

Upgrade your AI Skills, Impress Your Boss, and Produce Leads & Revenue from AI-Generated Content. 
https://resources.redpandas.com.au/8-week-ai-content-revenue-masterclass

Books Moby mentioned

Traction: Get a Grip on Your Business by Gino Hickman 
https://www.amazon.com.au/Traction-Get-Grip-Your-Business/dp/1936661837

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan 
https://www.amazon.com.au/They-Ask-You-Answer-Revolutionary/dp/1119610141/

Chris Ashmore Media 
https://chrisashmore.media/