Welcome to our very first episode of Marketing Stockpod! A resource for you to be able to listen and learn on the go.

In today’s episode we welcome Oscar Stanley, the General Manager of Development at ABN Group, bringing over a decade of experience in managing some of Victoria’s most renowned and complex projects.

As a former Senior Development Manager at Stockland, he oversaw the award-winning Highlands masterplanned community, and then moved onto ID Land, where Oscar managed six projects end-to-end, including The Barkly townhouses, which won the 2016 UDIA National Award for Excellence in Medium Density.

Now at ABN Group, he works across Homebuyers Centre, Boutique Home, and Resolve Finance, focusing on delivering quality, affordable homes through innovative solutions and strong partnerships with Victoria's leading developers, and is a well regarded industry leader.

Today in conversation with Cherie McMahon, we uncover a deeper understanding around product & retail in today’s industry, a look into new technologies that are driving us forward, a sneak peek into the mind of Oscar at his best, and so much more!

Be sure to share this within your teams and continue conversations that spark inspiration. 

Welcome to our very first episode of Marketing Stockpod! A resource for you to be able to listen and learn on the go.
In today’s episode we welcome Oscar Stanley, the General Manager of Development at ABN Group, bringing over a decade of experience in managing some of Victoria’s most renowned and complex projects.
As a former Senior Development Manager at Stockland, he oversaw the award-winning Highlands masterplanned community, and then moved onto ID Land, where Oscar managed six projects end-to-end, including The Barkly townhouses, which won the 2016 UDIA National Award for Excellence in Medium Density.
Now at ABN Group, he works across Homebuyers Centre, Boutique Home, and Resolve Finance, focusing on delivering quality, affordable homes through innovative solutions and strong partnerships with Victoria's leading developers, and is a well regarded industry leader.
Today in conversation with Cherie McMahon, we uncover a deeper understanding around product &amp; retail in today’s industry, a look into new technologies that are driving us forward, a sneak peek into the mind of Oscar at his best, and so much more!
Be sure to share this within your teams and continue conversations that spark inspiration.

Marketing StockPod is your go-to resource for empowering our Stockland marketing team!

Whether we're diving into understanding our key product, mastering media ambitions, honing leadership skills, or truly knowing our customer - we've got you covered.

Tune in each episode to hear from our Stockland leaders, and key industry experts, sharing their insights and strategies, that will equip you with the extra edge you need to feel empowered in your role. 

We encourage you to start a conversation about this episode within your teams and keep the conversation going. 



**We would like to acknowledge the Traditional Custodians and knowledge-holders of the land on which we live, work and play. We recognise and value their continued and inherent connection to land, sea, culture and community.

We also pay our respects to their Elders past and present and extend that respect to all Aboriginal & Torres Strait Islander peoples today.

Marketing StockPod is your go-to resource for empowering our Stockland marketing team!
Whether we're diving into understanding our key product, mastering media ambitions, honing leadership skills, or truly knowing our customer - we've got you covered.
Tune in each episode to hear from our Stockland leaders, and key industry experts, sharing their insights and strategies, that will equip you with the extra edge you need to feel empowered in your role. 
We encourage you to start a conversation about this episode within your teams and keep the conversation going. 
 
**We would like to acknowledge the Traditional Custodians and knowledge-holders of the land on which we live, work and play. We recognise and value their continued and inherent connection to land, sea, culture and community.
We also pay our respects to their Elders past and present and extend that respect to all Aboriginal &amp; Torres Strait Islander peoples today.

Marketing Stockpod

Understanding Product & Promotion with Cherie McMahon and Oscar Stanley

In today’s episode, Cherie McMahon sits down with Toni Courtney, an experienced coach, mentor, and speaker, who empowers leaders and teams to fast-track their leadership skills and enhance their performance. With a career spanning over 20 years, Toni has held senior leadership positions with major brands like ANZ, Westpac, American Express, and Deloitte, and has built a strong foundation in developing high-performance teams across New Zealand, the UK, the USA, and Australia.

This episode delves into the essential pillars of effective leadership and provides practical insights on engaging and collaborating with teams to drive success and overcome challenges. Toni shares strategies for building resilience, cultivating emotional agility, and fostering a growth mindset—all crucial qualities for impactful leadership.

Cherie and Toni explore the importance of self-leadership, offering advice on how leaders can step back from the details to gain a broader strategic perspective and bring fresh insights to complex situations. They also discuss the value of tough conversations in leadership and share actionable tips for handling these situations effectively.

This conversation is packed with Toni’s valuable tips and strategies for leaders at every stage, whether they’re stepping into a new role, accelerating within a current one, or preparing for their next career move. Don’t miss the opportunity to learn and be inspired by this in-depth discussion on leadership growth.

Tune in to gain practical leadership insights, and don’t forget to share this episode with your team to keep the conversation going! Listen on the go during your walk or commute, and let the inspiration fuel your day.

In today’s episode, Cherie McMahon sits down with Toni Courtney, an experienced coach, mentor, and speaker, who empowers leaders and teams to fast-track their leadership skills and enhance their performance. With a career spanning over 20 years, Toni has held senior leadership positions with major brands like ANZ, Westpac, American Express, and Deloitte, and has built a strong foundation in developing high-performance teams across New Zealand, the UK, the USA, and Australia.
This episode delves into the essential pillars of effective leadership and provides practical insights on engaging and collaborating with teams to drive success and overcome challenges. Toni shares strategies for building resilience, cultivating emotional agility, and fostering a growth mindset—all crucial qualities for impactful leadership.
Cherie and Toni explore the importance of self-leadership, offering advice on how leaders can step back from the details to gain a broader strategic perspective and bring fresh insights to complex situations. They also discuss the value of tough conversations in leadership and share actionable tips for handling these situations effectively.
This conversation is packed with Toni’s valuable tips and strategies for leaders at every stage, whether they’re stepping into a new role, accelerating within a current one, or preparing for their next career move. Don’t miss the opportunity to learn and be inspired by this in-depth discussion on leadership growth.
Tune in to gain practical leadership insights, and don’t forget to share this episode with your team to keep the conversation going! Listen on the go during your walk or commute, and let the inspiration fuel your day.

Leadership & Growth with Cherie McMahon & Toni Courtney

In today’s episode, Cherie McMahon chats to Stephanie Mackenzie, General Manager Sales & Communities, who has over 20 years of experience in the property industry, spanning commercial and residential sectors across Australia.

This episode will help you to better understand and analyze marketing performance at a deeper level.

In this chat they cover the key metrics that marketing needs to focus on and why these metrics are crucial, how marketing and sales can work together to create more impact and success, as well as how analytical tools can be used to drive data-driven decision-making, and much more. 

Stephanie shares valuable insights into what the current metrics are telling us about the market and explores the barriers to conversion that teams often face. 

Don’t forget to share this episode, along with our growing library of previous StockPod episodes, with your team to inspire new ideas and keep the conversation going!

These podcasts have been created so that you can listen and learn on the go, so we invite you to put on your headphones during your walk or daily commute to get your daily inspiration.

In today’s episode, Cherie McMahon chats to Stephanie Mackenzie, General Manager Sales &amp; Communities, who has over 20 years of experience in the property industry, spanning commercial and residential sectors across Australia.
This episode will help you to better understand and analyze marketing performance at a deeper level.
In this chat they cover the key metrics that marketing needs to focus on and why these metrics are crucial, how marketing and sales can work together to create more impact and success, as well as how analytical tools can be used to drive data-driven decision-making, and much more. 
Stephanie shares valuable insights into what the current metrics are telling us about the market and explores the barriers to conversion that teams often face. 
Don’t forget to share this episode, along with our growing library of previous StockPod episodes, with your team to inspire new ideas and keep the conversation going!
These podcasts have been created so that you can listen and learn on the go, so we invite you to put on your headphones during your walk or daily commute to get your daily inspiration.

Analysing Performance with Cherie McMahon & Stephanie Mackenzie

In today’s episode, Laura Halliday (National Marketing Manager, Customer Strategy) leads an engaging conversation with Sharmila Tsourdalakis (Chief Innovation, Marketing and Technology Officer at Stockland) about the importance of understanding our customer at Stockland. 

They explore the data-driven strategies that Stockland employs to gain a deeper understanding of our customers. Laura and Sharmila discuss the innovative tools we currently use to gather and analyze customer data, and how these insights shape our approach to customer satisfaction. They also delve into Stockland’s Customer Promise, explaining how the marketing team can leverage it in their roles.

An insightful listen to delve deep into the customer experience and exploration of customer excellence we strive for at Stockland. 

Don’t forget to share this episode, along with our growing library of previous StockPod episodes, with your team to inspire new ideas and keep the conversation going!

These podcasts have been created so that you can listen and learn on the go, so we invite you to put on your headphones during your walk or daily commute to get your daily inspiration.

In today’s episode, Laura Halliday (National Marketing Manager, Customer Strategy) leads an engaging conversation with Sharmila Tsourdalakis (Chief Innovation, Marketing and Technology Officer at Stockland) about the importance of understanding our customer at Stockland. 
They explore the data-driven strategies that Stockland employs to gain a deeper understanding of our customers. Laura and Sharmila discuss the innovative tools we currently use to gather and analyze customer data, and how these insights shape our approach to customer satisfaction. They also delve into Stockland’s Customer Promise, explaining how the marketing team can leverage it in their roles.
An insightful listen to delve deep into the customer experience and exploration of customer excellence we strive for at Stockland. 
Don’t forget to share this episode, along with our growing library of previous StockPod episodes, with your team to inspire new ideas and keep the conversation going!
These podcasts have been created so that you can listen and learn on the go, so we invite you to put on your headphones during your walk or daily commute to get your daily inspiration.

Understanding Product & Promotion with Cherie McMahon and Oscar Stanley

Marketing Stockpod

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