In today’s episode, Cherie McMahon chats to Stephanie Mackenzie, General Manager Sales & Communities, who has over 20 years of experience in the property industry, spanning commercial and residential sectors across Australia.
This episode will help you to better understand and analyze marketing performance at a deeper level.
In this chat they cover the key metrics that marketing needs to focus on and why these metrics are crucial, how marketing and sales can work together to create more impact and success, as well as how analytical tools can be used to drive data-driven decision-making, and much more.
Stephanie shares valuable insights into what the current metrics are telling us about the market and explores the barriers to conversion that teams often face.
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