Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.

Watch the full interview here: https://youtu.be/oDJ2VOHgThk

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction to personal branding and the significance of authenticity
• (01:00) Personal branding's demand for vulnerability and genuine audience connection
• (03:05) Sam Evans inspires Chris Do to launch a mastermind
• (04:20) Struggles and lessons learned in creating a successful mastermind
• (06:26) Different approaches to structuring a mastermind
• (07:37) Details about Chris Do's mastermind and its pricing
• (07:58) Marketing and recruitment strategies for the mastermind
• (08:51) Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn
• (09:36) Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building
• (10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind
• (12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future
• (13:10) Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits
• (14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals
• (17:28) Chris Do discusses his ambition for the mastermind component
• (18:18) Chris Do updates on the current state of the business and plans for the future
• (20:26) Chris Do shares the reach and engagement on social media platforms

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