In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes 
• (00:26) Marketers spend on Super Bowl ads for branding, not ROI
• (01:17) Super Bowl ad costs breakdown
• (03:00) Kanye West's $7 million Super Bowl ad
• (03:55) High-quality production not necessary for high ROI
• (04:24) Tech companies pledge to combat election-related deepfakes
• (05:31) Company loses $25 million to a deepfake scam
• (06:12) Importance of having internal security team and cyber insurance
• (07:46) That’s it for today! Don’t forget to rate, review, and subscribe!

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• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu