In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.



Don’t forget to help us grow by subscribing and liking on YouTube!



Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 



TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes 
(00:26) Marketers spend on Super Bowl ads for branding, not ROI
(01:17) Super Bowl ad costs breakdown
(03:00) Kanye West's $7 million Super Bowl ad
(03:55) High-quality production not necessary for high ROI
(04:24) Tech companies pledge to combat election-related deepfakes
(05:31) Company loses $25 million to a deepfake scam
(06:12) Importance of having internal security team and cyber insurance
(07:46) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!



Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.
 
Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>!
 
Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>) 
 
TIME-STAMPED SHOW NOTES:
<ul>
<li aria-level="1">(00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes </li>
<li aria-level="1">(00:26) Marketers spend on Super Bowl ads for branding, not ROI</li>
<li aria-level="1">(01:17) Super Bowl ad costs breakdown</li>
<li aria-level="1">(03:00) Kanye West's $7 million Super Bowl ad</li>
<li aria-level="1">(03:55) High-quality production not necessary for high ROI</li>
<li aria-level="1">(04:24) Tech companies pledge to combat election-related deepfakes</li>
<li aria-level="1">(05:31) Company loses $25 million to a deepfake scam</li>
<li aria-level="1">(06:12) Importance of having internal security team and cyber insurance</li>
<li aria-level="1">(07:46) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>
Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!
 
Leave Some Feedback:
 
<ul>
<li aria-level="1">What should we talk about next? Please let us know in the comments below</li>
</ul>
<ul>
<li aria-level="1">Did you enjoy this episode? If so, please leave a short review.</li>
</ul>
 
Connect with Us: 
 
<ul>
<li aria-level="1"><a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li aria-level="1"><a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li aria-level="1"><a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li aria-level="1"><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deepfakes

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/42299552-1cbf-4847-876a-b11e00733160/transcript

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