Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Marek Sue and I'm Neil Patel, and today we're going to talk about why you should be segmenting your website visitors. So what does that mean exactly? Neil, You have visitors coming to your website. Some of them are going to be your ideal customers, some of them are going to purchase, some of them are window shoppers where they're just browsing and they're not going to buy some of them for different regions, some regions you may support, others you may not. There's a lot of different segments of people that come and view and browse your website. So segmentation is what that allows you to do is split apart your visitors and put them in buckets and then you can end up showing people different types of messages, products, services, so that way you can maximize your conversion rates. Yeah, and segmenttioning is important because if you think about it, if your site's getting any let's say, ten thousand, fifty hundred thousand busits a month, you have a lot of people that are interested or they're at different levels in their journey. So as an example, Pat Flynn does this pretty well. He uses right message on his website. You can get a smartpassive income dot com and he has for people that have not started business, for people that are making five hundred dollars month or people making over five hundred dollars a month, and if you click on each one, it will segment you and it'll put you into a different bucket, so you'll be tagged and then I'll take you to a page with the offer that's geared towards the level that you're at. So I think a lot of people, actually I'll even venture to say this includes Neil and myself. We don't do the best job of segmenting and we have a lot of different people. For example, let's use a Meal's agency Neil Ptel Digital. That might be for enterprise level people that are coming through, and that's a very small sliver of the traffic that he has and he gets, you know, a lot of traffic each month, but the vast majority of people might be people that are looking for just looking to learn marketing right, And we're having Brian Leveck speak on our growth Accelerator Mastermind, but he's actually known for this. He has a company called Bucket dot Io and his book is called the Ask Method, and it's basically, when you reach a website, you're basically segmenting or you're asking people, hey, where are you in your journey right now, in the beginning, in the middle, at the end, and then you can put the right offer in front of them, assuming that you have the right offer to serve them, because your job, ultimately, if you've built an audience, just like how we've an audience with Marketing School is to serve people. And you know, Neil and I are right now we have the free content that we have with Marketing School, right, and that we have the really ultra i'd say it's a higher tier price point for the growth accelerator, right, But then we have all this white space in the middle that we haven't exactly serve, and that's up to people. We can segment people later, but or we should be segmenting people. But the point is, if you do segment people, you are going to be able to serve people all which means more revenue for you. And we could talk about how to do it in a second, but go for it. Neil, keep in mind when it comes to segmentation, it's too hard to segment and group everyone. So you just want to pick the ones that are the most relevant or the ones that are the majority of your visitors. Yeah, you don't want to give too many options. If you give them, like I think, over three options is way too much, people like, oh well I don't have this, have this, I have this. Ideally it's just two to three max. And then you put the right off for there. You don't want to make it too confusing because imagine you going when you did go to a restaurant before, there's just when there's too much stuff on the menu, it gets overwhelming, and then it just you don't want to make people think, let's just put it that way. Yep. So the easiest way to segment is through form fields through browser detection. What I mean by browser detection is language, IP address. There's quite a few softwarees out there that help you to segment and even enrich your data because when you enrich the visitor data, it makes it easier to segment, like, for example, if you know someone's coming from Microsoft, or you know the person visiting your site who they are because they're logged in, it makes it much easier to segment than if you don't have any of that data. But the quickest and the easiest way to segment is based on language, based on location, and based on them selecting certain form fields, because then you know the segmentation data is one hundred percent accurate or as actors that it could be because they gave you the data versus you making your own assumptions and then segmenting from there. Yeah, and so the apps that we talked about, there's bucket io and then Rand's coming up with a new version of that in a couple of weeks from so I believe, and then there is right Message. You can use those those are simple, we used to do it. Kind of what Neil's talking about is it can be a little more complex. So if you're talking about enriching you, you might pull data from clearbit. There's other data sources you can pullform as well. And you know, and I have talked about customer data platforms, so we're able to uncover basically gent to Neil's point, if someone from Coca Cola visits our site, an example of this might be changing to call to actions on our site being you know, enterprise level services, and then we might change even we might personalize it a little more and say, you know, we help companies like Coca Cola grow. Right, That's a really easy way of personalization. But yeah, making use of the data that you have is going to make people feel better as well, because when it's personalized and the experience is customized for them, that is going to increase your conversion rates, you know, anything else. The biggest thing and I can't emphasize this enough. Is when everyone does segmentation, most of people they're trying to come up with like one hundred different scenarios and saying for this person to show this and for this other person, I'm going to show this. It just gets too overwhelming. Try to stick with only a few scenarios, talking about like five. I'm talking about like two or three max. Start from there, and then you can segment more and more later on as after you're seeing more conversions. But I will start off with probably two segments that start off with maybe three macs. All right, so that is it for today. But in Marketing School on the ioslash Live that's live to learn about our Virtual Growth Accelerator, which still includes live events. Okay, anyway, that's it for today and we'll see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Marek Sue and I'm Neil Patel, and today we're going to talk about why you should be segmenting your website visitors. So what does that mean exactly? Neil, You have visitors coming to your website. Some of them are going to be your ideal customers, some of them are going to purchase, some of them are window shoppers where they're just browsing and they're not going to buy some of them for different regions, some regions you may support, others you may not. There's a lot of different segments of people that come and view and browse your website. So segmentation is what that allows you to do is split apart your visitors and put them in buckets and then you can end up showing people different types of messages, products, services, so that way you can maximize your conversion rates. Yeah, and segmenttioning is important because if you think about it, if your site's getting any let's say, ten thousand, fifty hundred thousand busits a month, you have a lot of people that are interested or they're at different levels in their journey. So as an example, Pat Flynn does this pretty well. He uses right message on his website. You can get a smartpassive income dot com and he has for people that have not started business, for people that are making five hundred dollars month or people making over five hundred dollars a month, and if you click on each one, it will segment you and it'll put you into a different bucket, so you'll be tagged and then I'll take you to a page with the offer that's geared towards the level that you're at. So I think a lot of people, actually I'll even venture to say this includes Neil and myself. We don't do the best job of segmenting and we have a lot of different people. For example, let's use a Meal's agency Neil Ptel Digital. That might be for enterprise level people that are coming through, and that's a very small sliver of the traffic that he has and he gets, you know, a lot of traffic each month, but the vast majority of people might be people that are looking for just looking to learn marketing right, And we're having Brian Leveck speak on our growth Accelerator Mastermind, but he's actually known for this. He has a company called Bucket dot Io and his book is called the Ask Method, and it's basically, when you reach a website, you're basically segmenting or you're asking people, hey, where are you in your journey right now, in the beginning, in the middle, at the end, and then you can put the right offer in front of them, assuming that you have the right offer to serve them, because your job, ultimately, if you've built an audience, just like how we've an audience with Marketing School is to serve people. And you know, Neil and I are right now we have the free content that we have with Marketing School, right, and that we have the really ultra i'd say it's a higher tier price point for the growth accelerator, right, But then we have all this white space in the middle that we haven't exactly serve, and that's up to people. We can segment people later, but or we should be segmenting people. But the point is, if you do segment people, you are going to be able to serve people all which means more revenue for you. And we could talk about how to do it in a second, but go for it. Neil, keep in mind when it comes to segmentation, it's too hard to segment and group everyone. So you just want to pick the ones that are the most relevant or the ones that are the majority of your visitors. Yeah, you don't want to give too many options. If you give them, like I think, over three options is way too much, people like, oh well I don't have this, have this, I have this. Ideally it's just two to three max. And then you put the right off for there. You don't want to make it too confusing because imagine you going when you did go to a restaurant before, there's just when there's too much stuff on the menu, it gets overwhelming, and then it just you don't want to make people think, let's just put it that way. Yep. So the easiest way to segment is through form fields through browser detection. What I mean by browser detection is language, IP address. There's quite a few softwarees out there that help you to segment and even enrich your data because when you enrich the visitor data, it makes it easier to segment, like, for example, if you know someone's coming from Microsoft, or you know the person visiting your site who they are because they're logged in, it makes it much easier to segment than if you don't have any of that data. But the quickest and the easiest way to segment is based on language, based on location, and based on them selecting certain form fields, because then you know the segmentation data is one hundred percent accurate or as actors that it could be because they gave you the data versus you making your own assumptions and then segmenting from there. Yeah, and so the apps that we talked about, there's bucket io and then Rand's coming up with a new version of that in a couple of weeks from so I believe, and then there is right Message. You can use those those are simple, we used to do it. Kind of what Neil's talking about is it can be a little more complex. So if you're talking about enriching you, you might pull data from clearbit. There's other data sources you can pullform as well. And you know, and I have talked about customer data platforms, so we're able to uncover basically gent to Neil's point, if someone from Coca Cola visits our site, an example of this might be changing to call to actions on our site being you know, enterprise level services, and then we might change even we might personalize it a little more and say, you know, we help companies like Coca Cola grow. Right, That's a really easy way of personalization. But yeah, making use of the data that you have is going to make people feel better as well, because when it's personalized and the experience is customized for them, that is going to increase your conversion rates, you know, anything else. The biggest thing and I can't emphasize this enough. Is when everyone does segmentation, most of people they're trying to come up with like one hundred different scenarios and saying for this person to show this and for this other person, I'm going to show this. It just gets too overwhelming. Try to stick with only a few scenarios, talking about like five. I'm talking about like two or three max. Start from there, and then you can segment more and more later on as after you're seeing more conversions. But I will start off with probably two segments that start off with maybe three macs. All right, so that is it for today. But in Marketing School on the ioslash Live that's live to learn about our Virtual Growth Accelerator, which still includes live events. Okay, anyway, that's it for today and we'll see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed