In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots.
• [00:28] The problem with newer formats for displaying products.
• [01:06] Why GIFs are theoretically better than videos for displaying products.
• [01:17] What Neil found out when he tested images versus GIFs.
• [02:34] The time-to-value ratio for GIFs.
• [03:05] How to create your own GIFs.
• [03:30] Why the content is more important than the GIF or video.
• [04:40] That’s it for today.
• [03:25] Go to https://marketingschool.io/live to learn more!

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