In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots.
[00:28] The problem with newer formats for displaying products.
[01:06] Why GIFs are theoretically better than videos for displaying products.
[01:17] What Neil found out when he tested images versus GIFs.
[02:34] The time-to-value ratio for GIFs.
[03:05] How to create your own GIFs.
[03:30] Why the content is more important than the GIF or video.
[04:40] That’s it for today.
[03:25] Go to https://marketingschool.io/live to learn more!



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Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is! TIME-STAMPED SHOW NOTES: <ul> <li>[00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots.</li> <li>[00:28] The problem with newer formats for displaying products.</li> <li>[01:06] Why GIFs are theoretically better than videos for displaying products.</li> <li>[01:17] What Neil found out when he tested images versus GIFs.</li> <li>[02:34] The time-to-value ratio for GIFs.</li> <li>[03:05] How to create your own GIFs.</li> <li>[03:30] Why the content is more important than the GIF or video.</li> <li>[04:40] That’s it for today.</li> <li>[03:25] Go to <a href="https://marketingschool.io/live">https://marketingschool.io/live</a> to learn more!</li> </ul>   Links Mentioned in Today’s Episode:   <ul> <li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li> </ul>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>     Connect with Us:    <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because...

Why GIFs Are the Future of Product Screenshots #2033

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e4195e23-3353-438b-8da5-b0d20009bd4d/transcript

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