In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore
• [00:37] In marketing, things change constantly.
• [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.
• [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.
• [03:10] Every few months, Google rolls out algorithm updates.
• [03:30] SEO from 10 years ago won’t work today.
• [04:15] If you look at Drift or Intercom, they didn’t copy the competition.
• [04:41] Drift always changes how they launch new features.
• [05:15] Product Hunt didn’t work for Neil as well as it did for Drift.
• [05:40] Always look for new channels and make sure you’re taking an omni-channel approach.
• [06:12] That’s it for today!
• [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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