Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about what we've learned by sending out forty one point one million marketing emails. That's a lot of emails. I know, mostly by you, yes, but you sent out a lot as well. I send out some, not forty one point one million, though. What's funny is I don't even really really know my number, the forty one point one. I got it from my convert kit. I logged in, Oh and oh my god, I guess that more. Yeah, because before that I was on Mara Post. Then before that I was on I think a Weber. Weren't you on Keep before too? Oh? Yeah, I was on Keep as well. I still am on Keep for part of my list. In combination of everything, I've probably sent it over one hundred million emails. Yeah, so let's talk about I guess the key lessons from you sending over one hundred million. Let's talk about all the things, deliverability, spam, all that. The biggest thing is scrub your list. Everyone's like, wow, you get so much traffic. How many emails do you get? Like, if you had a guess, how many emails do you think I collect today? Ten thousand? Yes, spot on, it's a bit less than that. Monday was eight thousand, five hund and sixty. Tuesday was ninety seven, then nine four three four, then eight six. And that's just English. So I collecked even more when you're looking at international. But my English list is whereas it, and it's been going up recently, it hasn't been this high for like early on in the month, it was averaging around four thousand a day, so I've more so doubled it. But when I look at my total English list, it's around five hundred and sixty three one and seventy seven. With my current growth rate, I'll probably be around like six fifty by the end of this month. But the biggest thing, the reason my emails don't grow too fast is I scrubbed my emails really heavily. If I send you four emails and you don't open up one, I stop sending you emails all together. And that's what's helped keep my deliverability great. My opens great, my click's great. You want my emails, I'll keep sending them. If not, if you don't open them, I'm just going to remove you. Because if you keep sending people emails that don't open them, Gmail and I'll look, they just put your emails in the spambox. What are some numbers you can share around what it's like, your open rates, your deliverability right now? Sure, So I recently sent out an email to five hundred and forty seven six hundred and thirty nine people. It had a twenty eight point seven percent open rate, And keep in mind, after a few more days it'll hit thirty percent. That's my average. My click rate was really low on this email, five point six percent, so I only got thirty thousand, seven hundred and two clicks. Again, after a few minute days it'll go up. So maybe I'll end around thirty two thousand, thirty three thousand clicks on a good email, Like, if I really nail it, I can end up getting anywhere from a thirty to thirty six percent open rate. It gets really hard. Thirty is more so my average, but click rate I can end up getting all the way up to like ten percent clicks. So like I had one post that was called the email that I sent was eight things removed from your website. I had a thirty four point three percent open rate and a ten point three percent click rate. I had less subscribers out the time, but I had forty seven, one hundred and sixty eight clicks. That one was amazing for me. And so when you're talking about scrubbing, how does that process look for people? Like what is the flow like? Like if they don't what's the if? Then? Right? If they don't open an email the four last emails I sent remove them? Got it? There's no opportunity or attempt from you to re engage with them. You should, but I click so many emails each day I don't really care exactly. So I think once you get to the volume that Neil has, we're talking five hundred k plus, you don't need to worry as much. But I think if you're smaller, you probably should think about Okay, if they don't open, you know, in a four day period or four emails, then you might send an email saying, hey, do you still want to be on this list? If they click this, then they stay on the list. If not, then you know, they get removed from the list and you can be a little more sophisticated there. But that's one way of doing it, Neil, Do you have anything else? Todd? That's the main thing I end up using. Like I can try to tell you there's fifty things on an email, but the biggest one is scrubbing, and most people don't do that. Cool. All right, So that is it for today. Everyone go to marketing school on the io slash live. That's live. Check out the application for the Growth Accelerator Virtual event. That's not to say we're not doing the live events. We still are when the timing is right, but check it out virtual. All right, see you guys tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about what we've learned by sending out forty one point one million marketing emails. That's a lot of emails. I know, mostly by you, yes, but you sent out a lot as well. I send out some, not forty one point one million, though. What's funny is I don't even really really know my number, the forty one point one. I got it from my convert kit. I logged in, Oh and oh my god, I guess that more. Yeah, because before that I was on Mara Post. Then before that I was on I think a Weber. Weren't you on Keep before too? Oh? Yeah, I was on Keep as well. I still am on Keep for part of my list. In combination of everything, I've probably sent it over one hundred million emails. Yeah, so let's talk about I guess the key lessons from you sending over one hundred million. Let's talk about all the things, deliverability, spam, all that. The biggest thing is scrub your list. Everyone's like, wow, you get so much traffic. How many emails do you get? Like, if you had a guess, how many emails do you think I collect today? Ten thousand? Yes, spot on, it's a bit less than that. Monday was eight thousand, five hund and sixty. Tuesday was ninety seven, then nine four three four, then eight six. And that's just English. So I collecked even more when you're looking at international. But my English list is whereas it, and it's been going up recently, it hasn't been this high for like early on in the month, it was averaging around four thousand a day, so I've more so doubled it. But when I look at my total English list, it's around five hundred and sixty three one and seventy seven. With my current growth rate, I'll probably be around like six fifty by the end of this month. But the biggest thing, the reason my emails don't grow too fast is I scrubbed my emails really heavily. If I send you four emails and you don't open up one, I stop sending you emails all together. And that's what's helped keep my deliverability great. My opens great, my click's great. You want my emails, I'll keep sending them. If not, if you don't open them, I'm just going to remove you. Because if you keep sending people emails that don't open them, Gmail and I'll look, they just put your emails in the spambox. What are some numbers you can share around what it's like, your open rates, your deliverability right now? Sure, So I recently sent out an email to five hundred and forty seven six hundred and thirty nine people. It had a twenty eight point seven percent open rate, And keep in mind, after a few more days it'll hit thirty percent. That's my average. My click rate was really low on this email, five point six percent, so I only got thirty thousand, seven hundred and two clicks. Again, after a few minute days it'll go up. So maybe I'll end around thirty two thousand, thirty three thousand clicks on a good email, Like, if I really nail it, I can end up getting anywhere from a thirty to thirty six percent open rate. It gets really hard. Thirty is more so my average, but click rate I can end up getting all the way up to like ten percent clicks. So like I had one post that was called the email that I sent was eight things removed from your website. I had a thirty four point three percent open rate and a ten point three percent click rate. I had less subscribers out the time, but I had forty seven, one hundred and sixty eight clicks. That one was amazing for me. And so when you're talking about scrubbing, how does that process look for people? Like what is the flow like? Like if they don't what's the if? Then? Right? If they don't open an email the four last emails I sent remove them? Got it? There's no opportunity or attempt from you to re engage with them. You should, but I click so many emails each day I don't really care exactly. So I think once you get to the volume that Neil has, we're talking five hundred k plus, you don't need to worry as much. But I think if you're smaller, you probably should think about Okay, if they don't open, you know, in a four day period or four emails, then you might send an email saying, hey, do you still want to be on this list? If they click this, then they stay on the list. If not, then you know, they get removed from the list and you can be a little more sophisticated there. But that's one way of doing it, Neil, Do you have anything else? Todd? That's the main thing I end up using. Like I can try to tell you there's fifty things on an email, but the biggest one is scrubbing, and most people don't do that. Cool. All right, So that is it for today. Everyone go to marketing school on the io slash live. That's live. Check out the application for the Growth Accelerator Virtual event. That's not to say we're not doing the live events. We still are when the timing is right, but check it out virtual. All right, see you guys tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed