In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it.

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails.
[01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high.
[02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people.
[02:53] Open, click, and deliverability rates for Neil after sending a more successful email.
[03:28] How Neil judges when to remove a person from his email list.
[03:41] When to stop worrying about re-engaging people before scrubbing your list.
[03:44] An easy way to check if a subscriber wants to remain on your list before deleting them.
[04:15] That’s it for today!
[04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.



Links Mentioned in Today’s Episode:

ConvertKit



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has received from his 500K+ subscriber list! Eric also shares a great strategy for re-engaging a cold subscriber before deleting them from your list. Tune in and hear some best practices for curating your list to get the best yields from it. TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: What We’ve Learned by Sending Out 41.1 Million Marketing Emails.</li> <li>[01:10] The value of scrubbing your list for keeping deliverability, open, and click rates high.</li> <li>[02:26] Neil’s open, click, and deliverability rates after sending a recent email to 547,639 people.</li> <li>[02:53] Open, click, and deliverability rates for Neil after sending a more successful email.</li> <li>[03:28] How Neil judges when to remove a person from his email list.</li> <li>[03:41] When to stop worrying about re-engaging people before scrubbing your list.</li> <li>[03:44] An easy way to check if a subscriber wants to remain on your list before deleting them.</li> <li>[04:15] That’s it for today!</li> <li>[04:16] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information.</li> </ul>   Links Mentioned in Today’s Episode: <a href="https://convertkit.com/">ConvertKit</a>   Leave Some Feedback:     <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list depending on its size, and shares recent metrics for open, click, and deliverability rates he has...

What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/08f158a5-40a7-4a28-aa0b-b0d200370b33/transcript

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