In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers
• [00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat.
• [01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers.
• [01:09] Eric paused their ad spend and audited everything they were doing marketing-wise.
• [01:30] He saw some trends and bet everything on YouTube advertising.
• [02:00] If you are not hitting your numbers, your system isn’t working.
• [02:20] It’s important to perform drastic experiments.
• [03:10] Run traction meetings.
• [03:22] Within the meetings, always have an experimentation section for the content team.
• [04:30] The traction ICE model helps you break things down.
• [05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy.
• [05:55] Changing it up is timeless wisdom!
• [05:56] That’s it for today!
• [06:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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