In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers
[00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat.
[01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers.
[01:09] Eric paused their ad spend and audited everything they were doing marketing-wise.
[01:30] He saw some trends and bet everything on YouTube advertising.
[02:00] If you are not hitting your numbers, your system isn’t working.
[02:20] It’s important to perform drastic experiments.
[03:10] Run traction meetings.
[03:22] Within the meetings, always have an experimentation section for the content team.
[04:30] The traction ICE model helps you break things down.
[05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy.
[05:55] Changing it up is timeless wisdom!
[05:56] That’s it for today!
[06:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers
</li> <li>[00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat.</li> <li>[01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers.</li> <li>[01:09] Eric paused their ad spend and audited everything they were doing marketing-wise.</li> <li>[01:30] He saw some trends and bet everything on YouTube advertising.</li> <li>[02:00] If you are not hitting your numbers, your system isn’t working.</li> <li>[02:20] It’s important to perform drastic experiments.</li> <li>[03:10] Run traction meetings.</li> <li>[03:22] Within the meetings, always have an experimentation section for the content team.</li> <li>[04:30] The traction ICE model helps you break things down.</li> <li>[05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy.</li> <li>[05:55] Changing it up is timeless wisdom!</li> <li>[05:56] That’s it for today!</li> <li>[06:00] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles,...

What Should You Do When You Are Not Hitting Your Numbers | Ep. #804

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ca1fe8bd-26e7-48db-a1f1-b0d2005afdf6/transcript

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