Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pateel and today we're going to talk about what part of your funnel should you focus on. So there are multiple steps in different funnels. But you know, I'll start this off with by saying you have the top of the funnel, which is known as tofu. Right, this is you know, the this is traffic that you know, where you're trying to target a larger audience. Right. Then you have your middle of the funnel, maybe people that have visited one of your services pages, or maybe people that have opted into your emails. Right. So these are people that are you know, a little further down the funnel, right, they're closer to making a kind of conversion or a sale something like that. And then you have your bottom of the funnel. These are the people that are you know, people that may have purchased our rates or your current customers, and people that are extremely close to purchasing after going through a couple of steps already. Right, So these are much closer than the people that are you know, in the middle of the funnel or the top of the funnel. So, Neil, I mean, what part of the funnel should people start to focus on? If you don't have a lot of visitors, focus on top of the funnel. If you already have a lot of visitors but you feel you don't have enough conversions from them, look at your analytics and see where the drop off is. Whether it's top of funnel, I mean not top, because if you already have a lot of visitors, it won't be top it'll be either medium or bottom of the funnel. And what I would do is I look at the drop off rate within Google Analytics or mixed panel or kiss Metrics or whatever analytics solution you're using. Then focus on optimizing that part. And that it could be through a B tests or whatever you want. It could be, you know, serving people and redoing the user experience. It just depends on where the falloff is. But I judge where I should focus on assuming you have enough traffic purely based off the drop off, right, And then I mean just to go to basics again to an example of how you might bring people through you know, entire funnel. I'll give an example. So let's say we have a case study we did on one million back links, and we're focusing on SaaS companies, right, So that's the first step. So we're focusing on SaaS companies. That case study is for SaaS companies, right. And the second thing is it might be a webinar dedicated to you know, seven steps to you know, better online marketing for SaaS companies, right, So that might be middle of the funnel. Right. You've given them some content in beginning, then you're getting them to a bigger commitment, and then at the very end you say, okay, here, let's do a fifteen minute consultation targeted at SaaS companies. Right, you know, we're going to talk about how you can grow your SaaS business. So you want to make sure that when you're bringing people through the funnel that the journey needs to be consistent, because if you break up that story at any point there starts to be inconsistencies, your conversion rates are going to drop. So you know, ultimately, I mean what neilsid is correct that those are the basics around this episode. You know, you want to focus on a larger audience or people that don't know. You start with top of the funnel and then you know, take people down a journey. But again, a journey is also a story as well. Make sure you're telling a good story. Yeah, and no matter what you're doing, if you don't have like, you know, five ten thousand people come in to your site, just focus on top of form. It great. So I mean there's a lot of good literature around this. I mean Digital Marketer has some good stuff. There's a guy that his blog posts are really good. He runs a agency called rocket Ship. He actually helps noa Kegan out a lot know a Kagan over at Sumo. But if if you Google or go to medium and search it, his name it's Chris von Wilpert, so that's Chris v O N. And then last name is Wilpert, so that's w I L P E r T. He has a couple of frameworks out there, and you know I've talked about sas in here, so he has a couple of SaaS examples too. But if you want to learn how to build out these frameworks and learn how to make you know, content promotion work for you, and you know, top funnel, middle funnel, bottom of the funnel. It goes into more detail here. I mean we can only cover so much in you know, a five minute podcast episode. So Neil, you want to ad anything, No, that's pretty much it. Okay, So before we go, we have a one year annual subscription of crazy Egg that we would like to give away. Crazy Egg is a heat mapping analytics tool and we are giving away one of these every single week for the next year. So if you want to get in on this, let's go to single grain dot com slash giveaway. You can actually get multiple entries so if you want to learn more again, single grain dot com slash giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily mon marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pateel and today we're going to talk about what part of your funnel should you focus on. So there are multiple steps in different funnels. But you know, I'll start this off with by saying you have the top of the funnel, which is known as tofu. Right, this is you know, the this is traffic that you know, where you're trying to target a larger audience. Right. Then you have your middle of the funnel, maybe people that have visited one of your services pages, or maybe people that have opted into your emails. Right. So these are people that are you know, a little further down the funnel, right, they're closer to making a kind of conversion or a sale something like that. And then you have your bottom of the funnel. These are the people that are you know, people that may have purchased our rates or your current customers, and people that are extremely close to purchasing after going through a couple of steps already. Right, So these are much closer than the people that are you know, in the middle of the funnel or the top of the funnel. So, Neil, I mean, what part of the funnel should people start to focus on? If you don't have a lot of visitors, focus on top of the funnel. If you already have a lot of visitors but you feel you don't have enough conversions from them, look at your analytics and see where the drop off is. Whether it's top of funnel, I mean not top, because if you already have a lot of visitors, it won't be top it'll be either medium or bottom of the funnel. And what I would do is I look at the drop off rate within Google Analytics or mixed panel or kiss Metrics or whatever analytics solution you're using. Then focus on optimizing that part. And that it could be through a B tests or whatever you want. It could be, you know, serving people and redoing the user experience. It just depends on where the falloff is. But I judge where I should focus on assuming you have enough traffic purely based off the drop off, right, And then I mean just to go to basics again to an example of how you might bring people through you know, entire funnel. I'll give an example. So let's say we have a case study we did on one million back links, and we're focusing on SaaS companies, right, So that's the first step. So we're focusing on SaaS companies. That case study is for SaaS companies, right. And the second thing is it might be a webinar dedicated to you know, seven steps to you know, better online marketing for SaaS companies, right, So that might be middle of the funnel. Right. You've given them some content in beginning, then you're getting them to a bigger commitment, and then at the very end you say, okay, here, let's do a fifteen minute consultation targeted at SaaS companies. Right, you know, we're going to talk about how you can grow your SaaS business. So you want to make sure that when you're bringing people through the funnel that the journey needs to be consistent, because if you break up that story at any point there starts to be inconsistencies, your conversion rates are going to drop. So you know, ultimately, I mean what neilsid is correct that those are the basics around this episode. You know, you want to focus on a larger audience or people that don't know. You start with top of the funnel and then you know, take people down a journey. But again, a journey is also a story as well. Make sure you're telling a good story. Yeah, and no matter what you're doing, if you don't have like, you know, five ten thousand people come in to your site, just focus on top of form. It great. So I mean there's a lot of good literature around this. I mean Digital Marketer has some good stuff. There's a guy that his blog posts are really good. He runs a agency called rocket Ship. He actually helps noa Kegan out a lot know a Kagan over at Sumo. But if if you Google or go to medium and search it, his name it's Chris von Wilpert, so that's Chris v O N. And then last name is Wilpert, so that's w I L P E r T. He has a couple of frameworks out there, and you know I've talked about sas in here, so he has a couple of SaaS examples too. But if you want to learn how to build out these frameworks and learn how to make you know, content promotion work for you, and you know, top funnel, middle funnel, bottom of the funnel. It goes into more detail here. I mean we can only cover so much in you know, a five minute podcast episode. So Neil, you want to ad anything, No, that's pretty much it. Okay, So before we go, we have a one year annual subscription of crazy Egg that we would like to give away. Crazy Egg is a heat mapping analytics tool and we are giving away one of these every single week for the next year. So if you want to get in on this, let's go to single grain dot com slash giveaway. You can actually get multiple entries so if you want to learn more again, single grain dot com slash giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily mon marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School