In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly. Time Stamped Show Notes: 
00:27 – Today’s topic: What Part of Your Funnel Should You Focus On?
00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience
00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services
01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing
01:24 – If you don’t have a lot of visitors, focus on the top of the funnel
01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel 
01:43 – You can check it out using Mixpanel and/or Kissmetrics
01:50 – Focus on optimizing that part by doing A/B testing or surveys
02:12 – Eric shares an experiment of how they bring people through an entire funnel 
02:16 – Eric did a case study for SaaS companies
02:45 – When you bring people through the funnel, the journey needs to be consistent 
03:05 – The journey is a story as well
03;19 – Digital Marketer and Chris Von Wilpert have some good points on funnels
04:06 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 
04:15 – Go to SingleGrain.com/giveaway for multiple entries
03:50 – That’s it for today’s episode! 3 Key Points: 
Figure out the part of your funnel where people fall off, then create a strategy to improve your performance.
Employ tests or experiments to make sure you’re on the right track.
Create a consistent journey for your funnel.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: What Part of Your Funnel Should You Focus On?
</li> <li>00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience</li> <li>00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services</li> <li>01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing</li> <li>01:24 – If you don’t have a lot of visitors, focus on the top of the funnel</li> <li>01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel <ul> <li>01:43 – You can check it out using <a href="https://mixpanel.com">Mixpanel</a> and/or <a href="https://www.kissmetrics.com">Kissmetrics</a>
</li> <li>01:50 – Focus on optimizing that part by doing A/B testing or surveys</li> </ul> </li> <li>02:12 – Eric shares an experiment of how they bring people through an entire funnel <ul> <li>02:16 – Eric did a case study for SaaS companies</li> </ul> </li> <li>02:45 – When you bring people through the funnel, the journey needs to be consistent <ul> <li>03:05 – The journey is a story as well</li> </ul> </li> <li>03;19 – <a href="http://www.digitalmarketer.com/">Digital Marketer</a> and <a href="https://medium.com/@vonwilpert">Chris Von Wilpert</a> have some good points on funnels</li> <li>04:06 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>04:15 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>03:50 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Figure out the part of your funnel where people fall off, then create a strategy to improve your performance.</li> <li>Employ tests or experiments to make sure you’re on the right track.</li> <li>Create a consistent journey for your funnel.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting)...

What Part of Your Funnel Should You Focus On? | Ep. #424

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e9c9bc4b-9694-4720-9622-b0d20070f053/transcript

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