Marketing School - Digital Marketing and Online Marketing TipsMarketing School - Digital Marketing and Online Marketing Tips

The SEO Hack You've Never Optimized For  | Ep. #703

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In episode #703, Eric and Neil discuss ways to optimize your website. Tune in to hear how you can increase conversions with simple SEO tricks.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The SEO Hack You've Never Optimized For
  • [00:40]  No one is focusing on site speed, which is important. Hosting deeply affects your rankings.
  • [00:55] Google has a mobile-first index, which means fast sites will get ranked higher.
  • [01:22] You also need to use a content delivery network.
  • [01:48] There is a Google Page Speed tool or GT Metrix which will help you measure speed.
  • [02:30] Eric’s website was too slow for 3G. They used GTMetrix to discover all their tags were slowing them down.
  • [02:56] Ping Them is another great resource.
  • [03:10] Don’t take servers for granted.
  • [03:30] Optimize for faster load times, which will help with your conversions.
  • [03:51] WP Engine has been a great resource for this.
  • [04:33] However, WP Engine has been charging exorbitant rates.
  • [05:20] Content Distribution Networks distribute your content through servers all throughout the world (it pings your content to closer networks).
  • [06:01] Cloudflare is another option besides WP Engine.
  • [06:50] That’s it for today!
  • [06:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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