In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss
• [00:50] You can’t build something great without a great team.
• [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this.
• [01:41] Algorithms always change and it makes it hard to stay popular or “on top”.
• [02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important.
• [02:41] Focus on providing an amazing customer experience.
• [02:48] Use Zappos as an example of great customer service,
• [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company.
• [04:49] Who? Is a great book that will teach you about the psychology of team building.
• [05:04] Primal Branding is another good resource.
• [05:18] Instead of spending time and money on logo and image, spend the time with your customers.
• [05:45] That’s it for today!
• [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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• Twitter @ericosiu

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