Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about simple methods for creating fast and effective webinar content. So, Neil, you just did your Neil Patel's Advanced SEO Summit. How did that go? What was that exactly? And then we can dive into this a little bit. Sure, the Advance SEO some was a virtual event and it went well. We had thousands of people registered. I think around thirty thousand. From there, we just help educate people on SEO. It's a bit different than a webinar. The webinars work extremely well too, and if you're trying to create really fast and effective webinar content, the biggest thing isn't about selling. It's more so about educating. If you can teach people, really educate them and knocks their socks off, they're much more likely to become a leader a customer after so one thing that you can do, and I actually so, I actually put together one of my presentations for your summit, and I'll consider it like a you know, each presentation is like a webinar to me. And what I did was to make it really fast and effective. I made because we do so many podcast episodes right now, I made my topic about how to win with podcasts and get SEO benefits from it, right, And all I did was repurpose one of my older, older kind of webinars and then I made it kind of valuable for this audience. So I had to get an idea of what this audience was, and then I put an SEO spin on it, right. So it's always like if you could just think of something, repurpose it a little bit, and then put a different spin on it, it's a new, unique piece of content. So you can look at your blog post, you can look at past videos that you've done as well, and figure out how you can actually make that into a webinar. That way, you're going to save yourself. You're going to maximize kind of the mileage on your other content, and you're going to save yourself some valuable time as well. And I do that a lot and it works out well. You also don't want to create shit content and you don't want to create a webinar that no one wants to attend. Go to slide share, Go type in keywords within your space. You'll see what's hot and that'll give you ideas on what to produce and what people like. And you can see everything from views to comments, et cetera. And that you should give you ideas and data points on what works with your space. Great, and so what are some good tools that you use to create defective webinar content? So I just create my webinars in keynote or PowerPoint. From there, I save it as a PDF because the quality is higher. And then from there I either do the webinar and go to webinar or I do it within webinar. Jam got it. Yep, That's basically what I do as a well. So, I mean there's really not much to add around this. I mean, definitely take a look at what other people are doing in space. You can look at SlideShare and then sometimes you know a lot of people save their webinars to the YouTube as well, where you can watch the whole thing. Russell Brunson has a perfect webinar script. I definitely recommend taking a look at that and figure out what kind of spin that you can put on it. And I know Russell Lisson says sometimes Russell, I don't think your stuff that aggressive. I know that we got called out a little bit for that last time, but yeah, just trying to figure out how you can put your own unique thing on it. Take that template. It's a really good template to follow. And then yeah, I mean he's known for doing a lot of webinars, and check out his webinars too. Yeah, and then if you want to create really solid webinars, just make sure you figure out what's like your own way of doing it. What I mean by this is I was meeting up with Jermaine Griggs, who there's a ton about webinars and he's amazing. And I've also met up with other people like Ty Lopez, Sam Evans all the way to like the Frank Curns of the world, the Ryan Dices of the world. And I've got everyone's take on webinars right. And one thing I've learned when it comes to putting on webinars and converting, everyone has their own formula, from those guys to the Rustles of the world to the Erics of the world. You got to figure out what works for you and your audience. Keep in mind, you know your audience better than everyone else. Everyone was telling me, dude, you need to sell harder to your audience. Neil, you make way more money. I didn't feel comfortable doing that, but for shits and giggles. One time I tried their approach and I did ab tests, and you know what, my numbers tank by more than half. Why because that's not my audience. That's not what resonates with them. So do what you feel that resonates best with your audience, because you know him better. Than anyone else. When I first started doing webinars, I think this is like maybe two and a half three years ago or so, I actually used Russell's one of the formulas that he had and it just didn't work for me because that's just not how I am and that's not how my audience sees me. So, you know, I found that, you know, Neil's approach and also my approach, it's just it's just education. You just educate, educate, educate, and at the very end you can throw in something else and see how people react to it. But that's you know, I tweaked it from here and there. But I just found that educating overall works really well for me, and that's what really resonates with my audience. So the deal before we go, we are giving away a one year annual subscription to mix Max and Mixed Mex, the awesome sales and marketing tool. You can have different templates, you can share with their team, different you can schedule your your emails to go out later, you know, do personalizes kind of you know, mass emails as well. It's a great tool. I love it. I use it. Get access to this giveaway, rate review and subscribe at this podcast and then text marketing School. That's one word, marketing school, the three three four four four and Neil anything else to add, No, that's it. If you have a marketing service or tool that would benefit our listeners, we'll promote it for free if you give away free copiest our listeners. And of course we have to like the tool, because if we don't like it, we don't want our listeners to use it. All right, that's it for today's episode. We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about simple methods for creating fast and effective webinar content. So, Neil, you just did your Neil Patel's Advanced SEO Summit. How did that go? What was that exactly? And then we can dive into this a little bit. Sure, the Advance SEO some was a virtual event and it went well. We had thousands of people registered. I think around thirty thousand. From there, we just help educate people on SEO. It's a bit different than a webinar. The webinars work extremely well too, and if you're trying to create really fast and effective webinar content, the biggest thing isn't about selling. It's more so about educating. If you can teach people, really educate them and knocks their socks off, they're much more likely to become a leader a customer after so one thing that you can do, and I actually so, I actually put together one of my presentations for your summit, and I'll consider it like a you know, each presentation is like a webinar to me. And what I did was to make it really fast and effective. I made because we do so many podcast episodes right now, I made my topic about how to win with podcasts and get SEO benefits from it, right, And all I did was repurpose one of my older, older kind of webinars and then I made it kind of valuable for this audience. So I had to get an idea of what this audience was, and then I put an SEO spin on it, right. So it's always like if you could just think of something, repurpose it a little bit, and then put a different spin on it, it's a new, unique piece of content. So you can look at your blog post, you can look at past videos that you've done as well, and figure out how you can actually make that into a webinar. That way, you're going to save yourself. You're going to maximize kind of the mileage on your other content, and you're going to save yourself some valuable time as well. And I do that a lot and it works out well. You also don't want to create shit content and you don't want to create a webinar that no one wants to attend. Go to slide share, Go type in keywords within your space. You'll see what's hot and that'll give you ideas on what to produce and what people like. And you can see everything from views to comments, et cetera. And that you should give you ideas and data points on what works with your space. Great, and so what are some good tools that you use to create defective webinar content? So I just create my webinars in keynote or PowerPoint. From there, I save it as a PDF because the quality is higher. And then from there I either do the webinar and go to webinar or I do it within webinar. Jam got it. Yep, That's basically what I do as a well. So, I mean there's really not much to add around this. I mean, definitely take a look at what other people are doing in space. You can look at SlideShare and then sometimes you know a lot of people save their webinars to the YouTube as well, where you can watch the whole thing. Russell Brunson has a perfect webinar script. I definitely recommend taking a look at that and figure out what kind of spin that you can put on it. And I know Russell Lisson says sometimes Russell, I don't think your stuff that aggressive. I know that we got called out a little bit for that last time, but yeah, just trying to figure out how you can put your own unique thing on it. Take that template. It's a really good template to follow. And then yeah, I mean he's known for doing a lot of webinars, and check out his webinars too. Yeah, and then if you want to create really solid webinars, just make sure you figure out what's like your own way of doing it. What I mean by this is I was meeting up with Jermaine Griggs, who there's a ton about webinars and he's amazing. And I've also met up with other people like Ty Lopez, Sam Evans all the way to like the Frank Curns of the world, the Ryan Dices of the world. And I've got everyone's take on webinars right. And one thing I've learned when it comes to putting on webinars and converting, everyone has their own formula, from those guys to the Rustles of the world to the Erics of the world. You got to figure out what works for you and your audience. Keep in mind, you know your audience better than everyone else. Everyone was telling me, dude, you need to sell harder to your audience. Neil, you make way more money. I didn't feel comfortable doing that, but for shits and giggles. One time I tried their approach and I did ab tests, and you know what, my numbers tank by more than half. Why because that's not my audience. That's not what resonates with them. So do what you feel that resonates best with your audience, because you know him better. Than anyone else. When I first started doing webinars, I think this is like maybe two and a half three years ago or so, I actually used Russell's one of the formulas that he had and it just didn't work for me because that's just not how I am and that's not how my audience sees me. So, you know, I found that, you know, Neil's approach and also my approach, it's just it's just education. You just educate, educate, educate, and at the very end you can throw in something else and see how people react to it. But that's you know, I tweaked it from here and there. But I just found that educating overall works really well for me, and that's what really resonates with my audience. So the deal before we go, we are giving away a one year annual subscription to mix Max and Mixed Mex, the awesome sales and marketing tool. You can have different templates, you can share with their team, different you can schedule your your emails to go out later, you know, do personalizes kind of you know, mass emails as well. It's a great tool. I love it. I use it. Get access to this giveaway, rate review and subscribe at this podcast and then text marketing School. That's one word, marketing school, the three three four four four and Neil anything else to add, No, that's it. If you have a marketing service or tool that would benefit our listeners, we'll promote it for free if you give away free copiest our listeners. And of course we have to like the tool, because if we don't like it, we don't want our listeners to use it. All right, that's it for today's episode. We will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School