In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?
• [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.
• [01:12] Most people are coining hundreds of terms, but only a handful are taking off.
• [01:35] Neil would rather ride the coattails of a term, rather than inventing one.
• [02:04] Let someone else build the demand, while you go in and fill it.
• [03:11] It’s ok not to be the first-mover.
• [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.
• [04:12] Eric prefers Neil’s method to inventing his own terms.
• [04:21] That’s it for today!
• [04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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