In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?
[00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.
[01:12] Most people are coining hundreds of terms, but only a handful are taking off.
[01:35] Neil would rather ride the coattails of a term, rather than inventing one.
[02:04] Let someone else build the demand, while you go in and fill it.
[03:11] It’s ok not to be the first-mover.
[03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.
[04:12] Eric prefers Neil’s method to inventing his own terms.
[04:21] That’s it for today!
[04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?
</li> <li>[00:36] We have talked about this in the past. Our mutual friend, <a href="https://backlinko.com/">Brian Dean</a> came up with the skyscraper technique.</li> <li>[01:12] Most people are coining hundreds of terms, but only a handful are taking off.</li> <li>[01:35] Neil would rather ride the coattails of a term, rather than inventing one.</li> <li>[02:04] Let someone else build the demand, while you go in and fill it.</li> <li>[03:11] It’s ok not to be the first-mover.</li> <li>[03:25] Drift invented the term “conversational marketing”, but <a href="https://www.hubspot.com/">Hubspot</a> came up with the more popular “inbound marketing”.</li> <li>[04:12] Eric prefers Neil’s method to inventing his own terms.</li> <li>[04:21] That’s it for today!</li> <li>[04:25] We hit our goal of 1 Million downloads! So, we will be throwing a <a href="http://marketingschool.io/stats/">free event</a> in Los Angeles. Check out our <a href="https://marketingschool.io/">website</a> and continue listening to our podcast for further details.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once...

Should You Coin Your Own Terms For Marketing? | Ep. #933

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bf464db9-dc77-4dd0-949e-b0d20052c2f0/transcript

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