In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
• (06:26) Videos with and without visual design elements, Top-performing reels had captions and hooks.
• (08:47) Create quality content, focus on messaging punchiness.
• (12:28) Changes to cookies make agencies more valuable due to increased need for data and analytics, especially for Fortune 1000 companies.
• (14:32) Preference for personalized, relevant content over random; appreciates targeted advertising and browsing suggestions.
• (16:50) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel 
• X @ericosiu