In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Marketers Are Full of Shit
• [00:34] Marketers always talk a big game, but their results speak for themselves.
• [01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.
• [01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.
• [02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).
• [02:48] Always test out a working relationship before you pull the trigger.
• [03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.
• [03:43] Eric and Neil can easily provide proof of their results.
• [04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.
• [04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.
• [05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.
• [05:41] That’s all for today!
• [05:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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