In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Marketers Are Full of Shit
[00:34] Marketers always talk a big game, but their results speak for themselves.
[01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.
[01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.
[02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).
[02:48] Always test out a working relationship before you pull the trigger.
[03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.
[03:43] Eric and Neil can easily provide proof of their results.
[04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.
[04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.
[05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.
[05:41] That’s all for today!
[05:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Marketers Are Full of Shit
</li> <li>[00:34] Marketers always talk a big game, but their results speak for themselves.</li> <li>[01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.</li> <li>[01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.</li> <li>[02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).</li> <li>[02:48] Always test out a working relationship before you pull the trigger.</li> <li>[03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.</li> <li>[03:43] Eric and Neil can easily provide proof of their results.</li> <li>[04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.</li> <li>[04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.</li> <li>[05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.</li> <li>[05:41] That’s all for today!</li> <li>[05:43] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: Marketers Are Full of Shit [00:34] Marketers always...

Marketers Are Full of Shit | Ep. #621

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/55016c65-2b3b-4d2d-af23-b0d20065906d/transcript

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