In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads.

• 00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book
• 00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list
• 00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t
  • 01:03 – “I think I did it wrong”
• 01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
• 01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market
• 01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
• 01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
• 02:30 – The hardest part of writing a book is dealing with publishers
• 02:40 – Writing a book is a lengthy process
• 03:04 – Neil had a launch team
• 03:14 – The difference between corporate sales and a launch team
  • 03:25 – ResultSource will distribute the book in major book stores
• 03:37 – Eric is now switching from writing to marketing
• 04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 04:33 – Go to SingleGrain.com/giveaway for multiple entries
• 04:44 – That’s it for today’s episode!

1. When writing a book, make sure that it reaches your target audience.
2. If you can write your book by yourself, do it.
3. Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices