In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads. Time Stamped Show Notes: 
00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book
00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list
00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t 
01:03 – “I think I did it wrong”
01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market
01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
02:30 – The hardest part of writing a book is dealing with publishers
02:40 – Writing a book is a lengthy process
03:04 – Neil had a launch team
03:14 – The difference between corporate sales and a launch team 
03:25 – ResultSource will distribute the book in major book stores
03:37 – Eric is now switching from writing to marketing
04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 
04:33 – Go to SingleGrain.com/giveaway for multiple entries
04:44 – That’s it for today’s episode! 3 Key Points: 
When writing a book, make sure that it reaches your target audience.
If you can write your book by yourself, do it.
Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book
</li> <li>00:35 – Neil’s book, <a href="https://www.amazon.com/Hustle-Power-Charge-Meaning-Momentum/dp/1623367166"> Hustle</a>, hit the New York Times’ best-seller list</li> <li>00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t <ul> <li>01:03 – “I think I did it wrong”</li> </ul> </li> <li>01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself</li> <li>01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market</li> <li>01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales</li> <li>01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does</li> <li>02:30 – The hardest part of writing a book is dealing with publishers</li> <li>02:40 – Writing a book is a lengthy process</li> <li>03:04 – Neil had a launch team</li> <li>03:14 – The difference between corporate sales and a launch team <ul> <li>03:25 – <a href="https://en.wikipedia.org/wiki/ResultSource">ResultSource</a> will distribute the book in major book stores</li> </ul> </li> <li>03:37 – Eric is now switching from writing to marketing</li> <li>04:20 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>04:33 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>04:44 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>When writing a book, make sure that it reaches your target audience.</li> <li>If you can write your book by yourself, do it.</li> <li>Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee...

Lessons Learned From Writing A Bestselling Book | Ep. #419

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