In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post?
• [00:33] Yes, it is worth the money!
• [00:45] The cost per blog depends on the industry.
• [00:50] It’s not about how much you pay, but rather if it is on the right topic, using the right keywords, etc.
• [01:05] You can’t be pushing or schilling in the post, it needs to educate.
• [01;20] Neil writes long-form blog posts.
• [01:40] It costs him well over $200 per blog post.
• [02:05] Start with a strong foundation and build from there (videos, webinars, facebook ads).
• [02:23] Singlegrain went from 4000 visitors per month to over 100,000 by using this strategy.
• [03:15] Every quarter, open up a tool like AHREFS, see the keywords for which you rank well and improve upon them or replicate that content.
• [04:01] Once you build a strong blog foundation, you can expand into other areas of media. However, don’t neglect your blog posts as a result.
• [04:15] You will get higher ROI by fixing up old content.
• [04:42] Clickflow is a tool to help you figure all this out.
• [04:58] If you spend money on a post, remember that it keeps generating traffic each and every month.
• [05:18] Google “Tom Tunguz and compound marketing” and you will get a great blog post about this very subject.
• [05:41] That’s it for today!
• [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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