In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today are taking advantage of this technique.

• 00:28 – Today’s topic: How to Use Quizzes to Increase Leads
• 01:36 – Quizzes should optimize for email collection
• 02:00 – Quizzes should match the offer
• 02:50 – Yuri Elkaim offers a lot in the health market and has implemented tons of quizzes
• 04:12 – Make sure you have at least 5 questions in your quizzes
• 04:30 – Use LeadQuizzes as a tool combined with Facebook ads
• 04:55 – Neil still uses quizzes in their funnel
• 05:10 – Revolution Golf also makes use of quizzes for their marketing
• 05:50 – That’s it for today’s episode!

1. The quiz should match and be consistent with your end offer—wrong leads means no sales.
2. Quizzes should NOT be long, but just the right questions to pique your customer’s interest.
3. Utilize quizzes by pairing it with other social media campaigns.

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• Twitter @ericosiu

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