Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patal, and today we're going to talk about how to rank higher on Goal without doing SEO. Neil, I'm looking at you. I'm like he's looking at the camera. So for all of you guys listen to the podcasts. We also have videos. Where can the videos be found? Eric, Well, they're supposed to go on your channel too, But you can go to my channel, go growth everywhere, but they should be on your channel too. I don't think I've uploaded any of the what always send them to you. I don't think I upload the email or even open the email my bat all right, so you can go to Eric's channels to find the video version. But have you guys heard of Google rank brain? If you guys haven't, check it out. It's an old algorithm update. Most of the companies I talk to don't understand it or aren't thinking about rank brain. It's really simple. Yes, there's backlinks, there's on page code, but what's the ultimate factor that tells Google if the result is rele ofvant. Yes, they're looking at things like oh, which result are people clicking on more? But more importantly, because of rank brain, they're using artificial intelligence machine learning to figure out what users like by trying to look at and analyze the user experience. And they found that rank brain is ten percent more higher quality results than when engineers are manually programming things. And what they ended up finding out was when you're looking at things like user experience, bounce right time on site, people going back and forth and leaving the site or not finding what they're looking for. It's the ultimate signal to Google if that site's a good quality and people found what they like or don't want. So, if you're trying to really rank high, yes, you can do all the other tactics we talked about on this podcast, but you can't forget user experience. It's one of the most important aspects and that's how you rank super high in the long run. Without doing SEO, you optimize your user experience. And the tool that we could talk about to optimizing your user experience is user testing dot com. Have you used it? Yeah, there's user testing dot com and there's one called usability hub dot com. So either or yeah, there's tons of them, and Eric, you've used them. How has your experience been so far? Right? I mean you have people actually looking at and telling you the issues that are going on with your site. Yeah, think of it that way, right. So there's mouse recording mouse movements, a B testing like the crazy Eggs of the world, the hot jars, et cetera. But nothing beats talking to your users, seeing how they're engaging, not just their mouse movements, but then telling you over voice. This is what's confusing. This is what I like. And you don't want to just do it with five or ten people. You need to do with thirty plus people. Because once you have a big enough sample size and you start seeing commonalities, you can then optimize your user experience to provide them with what they need so they're more likely to stick on your site, which in the long run improves your rankings. Yeah. Ultimately, I mean, who's Google serving? They're serving people, right, or you can call them users too. This is why you call user experience. You can call it people experience too. So I mean, look, even though you are when you're trying to optimize for people experience, you're kind of inadvertently doing SEO. So if you're trying to optimize for let's say page speed for example, you could use something like gt metrics, and I'll show you all the things that are taking too long to load on your site, and how long it takes to load on a mobile device for example. Actually, I was speaking at a conference two weeks ago in Poland and I was hanging out with two developers and they're like, man, Eric, like, your site takes ten seconds to load on mobile on three G and that people are gone. I mean after three seconds they're gone. And I was like, oh, that's a really good point, because these guys are performance guys that measure performance all the time and speak on that. I'll also say that, I mean, look, you can look at the looking at qualitative data too, around how people are interacting on your website, looking at hot jar for example, or using a tool like full story, just to see where people are in terms of like the video recordings. Looking at that and then figuring out from there. Looking at that with your team, you can make good decisions and improve the experience overall. And when you're optimizing for usability, you need to do two testings, one for your desktop version another one for mobile. You have to cheat them separately because Google has a Mobile First index in which mobile is now ranked differently than desktop computers. By optimizing the usabilit for both mobile and desktop, ideally at the same time, you shouldn't have a mobile website and you shouldn't have a desktop website. It should be one you want to use responsive design so that way it's compatible for both users. But by optimizing experience for both of them, what you'll find is your rankings will increase for both yeah, and some of you might be finding that this stuff is dull, like, oh, like, I've heard of this stuff before. But even the stuff that developers were telling me like two weeks ago, it's stuff that I've known from the past. It's kind of the fundamentals around ranking higher, improving the user experience SEO. But sometimes these reminders are really helpful, and just looking at my GT metrics tells me that I need to do something about my mobile speed. I never really thought about three G. I never really thought about other people in that respect, but when they started giving me metrics, what is old becomes new again, So neil anything else to add yet. Two things. So one, as Eric's talking about three G, even if someone has an LTE phone or a four G doesn't mean that they're going to have fast connections because it's not four G everywhere you're going. So this website could still load really slow, and for that reason, you need to have a fast mobile experience. The second thing that I was going to mention is when you're optimizing for user experience, make sure that you're running ab tests. So don't just like make a drastic change and be like, oh cool, let's see what ends up happening. I like running tests. I like looking at time on sites and seeing what's more effective than others, what's causing more pages for visitors, et cetera. A good example of this is we did an ab test with pop ups and we found that having a pop up upon exit intent on a desktop computer didn't really affect the user experience on mobile though. On the other hand, by removing it, we found that we got a sixteen percent increased time on site by not having a mobile pop up upon exit. Wow. Because with mobile all the technologies out there to determine when an exit pop up should appear isn't as perfect because it's not like a mouse cursor and using velocity on when they're exiting their browser window. Great. So that's it for today. I hope you found this helpful. If you want helpful marketing tools to grow your business, just go to singlegreen dot com slash giveaway and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review. So we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patal, and today we're going to talk about how to rank higher on Goal without doing SEO. Neil, I'm looking at you. I'm like he's looking at the camera. So for all of you guys listen to the podcasts. We also have videos. Where can the videos be found? Eric, Well, they're supposed to go on your channel too, But you can go to my channel, go growth everywhere, but they should be on your channel too. I don't think I've uploaded any of the what always send them to you. I don't think I upload the email or even open the email my bat all right, so you can go to Eric's channels to find the video version. But have you guys heard of Google rank brain? If you guys haven't, check it out. It's an old algorithm update. Most of the companies I talk to don't understand it or aren't thinking about rank brain. It's really simple. Yes, there's backlinks, there's on page code, but what's the ultimate factor that tells Google if the result is rele ofvant. Yes, they're looking at things like oh, which result are people clicking on more? But more importantly, because of rank brain, they're using artificial intelligence machine learning to figure out what users like by trying to look at and analyze the user experience. And they found that rank brain is ten percent more higher quality results than when engineers are manually programming things. And what they ended up finding out was when you're looking at things like user experience, bounce right time on site, people going back and forth and leaving the site or not finding what they're looking for. It's the ultimate signal to Google if that site's a good quality and people found what they like or don't want. So, if you're trying to really rank high, yes, you can do all the other tactics we talked about on this podcast, but you can't forget user experience. It's one of the most important aspects and that's how you rank super high in the long run. Without doing SEO, you optimize your user experience. And the tool that we could talk about to optimizing your user experience is user testing dot com. Have you used it? Yeah, there's user testing dot com and there's one called usability hub dot com. So either or yeah, there's tons of them, and Eric, you've used them. How has your experience been so far? Right? I mean you have people actually looking at and telling you the issues that are going on with your site. Yeah, think of it that way, right. So there's mouse recording mouse movements, a B testing like the crazy Eggs of the world, the hot jars, et cetera. But nothing beats talking to your users, seeing how they're engaging, not just their mouse movements, but then telling you over voice. This is what's confusing. This is what I like. And you don't want to just do it with five or ten people. You need to do with thirty plus people. Because once you have a big enough sample size and you start seeing commonalities, you can then optimize your user experience to provide them with what they need so they're more likely to stick on your site, which in the long run improves your rankings. Yeah. Ultimately, I mean, who's Google serving? They're serving people, right, or you can call them users too. This is why you call user experience. You can call it people experience too. So I mean, look, even though you are when you're trying to optimize for people experience, you're kind of inadvertently doing SEO. So if you're trying to optimize for let's say page speed for example, you could use something like gt metrics, and I'll show you all the things that are taking too long to load on your site, and how long it takes to load on a mobile device for example. Actually, I was speaking at a conference two weeks ago in Poland and I was hanging out with two developers and they're like, man, Eric, like, your site takes ten seconds to load on mobile on three G and that people are gone. I mean after three seconds they're gone. And I was like, oh, that's a really good point, because these guys are performance guys that measure performance all the time and speak on that. I'll also say that, I mean, look, you can look at the looking at qualitative data too, around how people are interacting on your website, looking at hot jar for example, or using a tool like full story, just to see where people are in terms of like the video recordings. Looking at that and then figuring out from there. Looking at that with your team, you can make good decisions and improve the experience overall. And when you're optimizing for usability, you need to do two testings, one for your desktop version another one for mobile. You have to cheat them separately because Google has a Mobile First index in which mobile is now ranked differently than desktop computers. By optimizing the usabilit for both mobile and desktop, ideally at the same time, you shouldn't have a mobile website and you shouldn't have a desktop website. It should be one you want to use responsive design so that way it's compatible for both users. But by optimizing experience for both of them, what you'll find is your rankings will increase for both yeah, and some of you might be finding that this stuff is dull, like, oh, like, I've heard of this stuff before. But even the stuff that developers were telling me like two weeks ago, it's stuff that I've known from the past. It's kind of the fundamentals around ranking higher, improving the user experience SEO. But sometimes these reminders are really helpful, and just looking at my GT metrics tells me that I need to do something about my mobile speed. I never really thought about three G. I never really thought about other people in that respect, but when they started giving me metrics, what is old becomes new again, So neil anything else to add yet. Two things. So one, as Eric's talking about three G, even if someone has an LTE phone or a four G doesn't mean that they're going to have fast connections because it's not four G everywhere you're going. So this website could still load really slow, and for that reason, you need to have a fast mobile experience. The second thing that I was going to mention is when you're optimizing for user experience, make sure that you're running ab tests. So don't just like make a drastic change and be like, oh cool, let's see what ends up happening. I like running tests. I like looking at time on sites and seeing what's more effective than others, what's causing more pages for visitors, et cetera. A good example of this is we did an ab test with pop ups and we found that having a pop up upon exit intent on a desktop computer didn't really affect the user experience on mobile though. On the other hand, by removing it, we found that we got a sixteen percent increased time on site by not having a mobile pop up upon exit. Wow. Because with mobile all the technologies out there to determine when an exit pop up should appear isn't as perfect because it's not like a mouse cursor and using velocity on when they're exiting their browser window. Great. So that's it for today. I hope you found this helpful. If you want helpful marketing tools to grow your business, just go to singlegreen dot com slash giveaway and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review. So we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School