In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO)
[00:58] Check out Google Rank Brain.
[01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant.
[01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant.
[02:07] User experience is one of the most important aspects of a website. Optimize user experience.
[02:20] Try UserTesting or UsabilityHub to examine your site.
[02:45] Nothing beats talking to your users and hearing what they like and don’t like.
[03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback.
[03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares.
[03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized.
[04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices.
[04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything.
[05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times.
[05:36] When optimizing for user experience, make sure you’re running A/B tests.
[05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop.
[06:27] That’s it for today!
[06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO)
</li> <li>[00:58] Check out <a href="https://backlinko.com/google-rankbrain-seo">Google Rank Brain</a>.</li> <li>[01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant.</li> <li>[01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant.</li> <li>[02:07] User experience is one of the most important aspects of a website. Optimize user experience.</li> <li>[02:20] Try <a href="https://www.usertesting.com/">UserTesting</a> or <a href="https://usabilityhub.com/">UsabilityHub</a> to examine your site.</li> <li>[02:45] Nothing beats talking to your users and hearing what they like and don’t like.</li> <li>[03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback.</li> <li>[03:25] If you are also trying to optimize for load times, try using <a href="https://gtmetrix.com/">GTMetrix</a> to see how your site fares.</li> <li>[03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized.</li> <li>[04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices.</li> <li>[04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything.</li> <li>[05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times.</li> <li>[05:36] When optimizing for user experience, make sure you’re running A/B tests.</li> <li>[05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop.</li> <li>[06:27] That’s it for today!</li> <li>[06:33] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO)...

How to Rank Higher on Google (Without Doing SEO) | Ep. #690

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/37041d57-9cc3-4ded-abe0-b0d20061afb8/transcript

Advertisement