In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes.

• 00:22 – How you can do a competitive analysis.
• 00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages.
  • 01:10 – See what you can steal from those pages.
  • 01:45 – An example: Companies using a hub-and-spoke model
• 02:40 – The BuiltWith Tool
• 03:04 – WhatRunsWhere captures your competition’s ads
• 03:20 –SEMrush tells you the keywords your customers are bidding on.
• 04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding
• 05:20 – Moz to compare competitors side by side
  • 05:50 – You can show your team where you are lacking and ultimately drive action.
• 06:30 – Go to NeilPatel.com for his social media analysis tool.
• 07:35 – Use SimilarWeb to see even more details of your competitors.
• 08:15 – Don’t do too much at once.
  • 08:25 – Pick one category and compare what you’re doing to your competitors.
• 08:45 – See you tomorrow!

1. Make yourself aware of the resources available to you for competitive analyses.
2. Use competitive analysis to drive your own team to change.
3. Pick one marketing category at a time to see what your competitors are doing.

• SEMrush, Ahrefs, BuiltWith, WhatRunsWhere, Moz, and SimilarWeb – All valuable resources to help you see what your competitors are doing for their marketing.
• NeilPatel.com – Access to a social media analysis tool

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• Twitter @ericosiu

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