In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes. Time Stamped Show Notes: 
00:22 – How you can do a competitive analysis.
00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages. 
01:10 – See what you can steal from those pages.
01:45 – An example: Companies using a hub-and-spoke model
02:40 – The BuiltWith Tool
03:04 – WhatRunsWhere captures your competition’s ads
03:20 –SEMrush tells you the keywords your customers are bidding on.
04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding
05:20 – Moz to compare competitors side by side 
05:50 – You can show your team where you are lacking and ultimately drive action.
06:30 – Go to NeilPatel.com for his social media analysis tool.
07:35 – Use SimilarWeb to see even more details of your competitors.
08:15 – Don’t do too much at once. 
08:25 – Pick one category and compare what you’re doing to your competitors.
08:45 – See you tomorrow! 3 Key Points: 
Make yourself aware of the resources available to you for competitive analyses.
Use competitive analysis to drive your own team to change.
Pick one marketing category at a time to see what your competitors are doing. Resources Mentioned: 
SEMrush, Ahrefs, BuiltWith, WhatRunsWhere, Moz, and SimilarWeb – All valuable resources to help you see what your competitors are doing for their marketing.
NeilPatel.com – Access to a social media analysis tool

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes. Time Stamped Show Notes: <ul> <li>00:22 – How you can do a competitive analysis.</li> <li>00:45 – If you use a tool like <a href="https://www.semrush.com/">SEMrush</a> or <a href="https://ahrefs.com/">Ahrefs</a>, you can find top performing pages. <ul> <li>01:10 – See what you can steal from those pages.</li> <li>01:45 – An example: Companies using a hub-and-spoke model</li> </ul> </li> <li>02:40 – The <a href="http://builtwith.com/">BuiltWith</a> Tool</li> <li>03:04 – <a href="https://www.whatrunswhere.com/">WhatRunsWhere</a> captures your competition’s ads</li> <li>03:20 –SEMrush tells you the keywords your customers are bidding on.</li> <li>04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding</li> <li>05:20 – <a href="https://moz.com/">Moz</a> to compare competitors side by side <ul> <li>05:50 – You can show your team where you are lacking and ultimately drive action.</li> </ul> </li> <li>06:30 – Go to <a href="http://neilpatel.com/">NeilPatel.com</a> for his social media analysis tool.</li> <li>07:35 – Use <a href="https://www.similarweb.com/">SimilarWeb</a> to see even more details of your competitors.</li> <li>08:15 – Don’t do too much at once. <ul> <li>08:25 – Pick one category and compare what you’re doing to your competitors.</li> </ul> </li> <li>08:45 – See you tomorrow!</li> </ul> 3 Key Points: <ol> <li>Make yourself aware of the resources available to you for competitive analyses.</li> <li>Use competitive analysis to drive your own team to change.</li> <li>Pick one marketing category at a time to see what your competitors are doing.</li> </ol> Resources Mentioned: <ul> <li>
<a href="https://www.semrush.com/">SEMrush</a>, <a href="https://ahrefs.com/">Ahrefs</a>, <a href="http://builtwith.com/">BuiltWith</a>, <a href="https://www.whatrunswhere.com/">WhatRunsWhere</a>, <a href="https://moz.com/">Moz</a>, and <a href="https://www.similarweb.com/">SimilarWeb</a> – All valuable resources to help you see what your competitors are doing for their marketing.</li> <li>
<a href="http://neilpatel.com/">NeilPatel.com</a> – Access to a social media analysis tool</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li> <a href="http://neilpatel.com/">NeilPatel.com</a>
</li> <li> <a href="https://www.quicksprout.com/">Quick Sprout</a>
</li> <li> <a href="http://www.singlegrain.com/">Growth Everywhere</a>
</li> <li> <a href="http://www.singlegrain.com/">Single Grain</a>
</li> <li> <a href="https://twitter.com/neilpatel">Twitter @neilpatel</a>
</li> <li> <a href="https://twitter.com/ericosiu">Twitter @ericosiu</a>
</li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes. Time...

How to Perform a Competitive Analysis | Ep. #34

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