In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in.

• 00:27 – Today’s topic: How to Leverage Quora Ads
• 00:35 – Quora is a question and answer site that has raised a $100M round in June 2017
• 00:54 – Eric personally reads Quora
• 01:12 – Quora currently generates a lot of search traffic at the moment
• 01:19 – One of Eric’s clients, Lever, tracks the keyword applicant tracking system
• 01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily
• 02:06 – Quora is a text-based content that sends people to a landing page
• 02:16 – With Quora, you want to answer their question and pitch them your product
• 02:24 – Quora is a mixture of using content marketing combined with paid advertising
• 03:13 – You can redirect people to search in Quora if you don’t want to pay for ads
• 03:18 – Quora ads are currently not that expensive
• 03:33 – Go to Quora.com/Business to know how to set up ads
  • 03:43 – Answers that are in ad format don’t usually convert
  • 04:52 – Your answers can give advice first, making them want more
  • 05:00 – Do NOT pitch right away
• 05:05 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool
  • 05:22 – Subscribe, rate and review Marketing School
  • 05:27 – Text MARKETINGSCHOOL to 33444 for those in the US
  • 05:33 – For international listeners, just email eric@singlegrain.com with your screenshot
• 05:40 – That’s it for today’s episode!

1. People flock to Quora to hear answers for their questions from a variety of people.
2. Quora ads aren’t as expensive as others, but is effective in converting.
3. Do NOT pitch your product right away when you answer a question – give them advice, first.

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• NeilPatel.com
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• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

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