In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Leverage Quora Ads
00:35 – Quora is a question and answer site that has raised a $100M round in June 2017
00:54 – Eric personally reads Quora
01:12 – Quora currently generates a lot of search traffic at the moment
01:19 – One of Eric’s clients, Lever, tracks the keyword applicant tracking system
01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily
02:06 – Quora is a text-based content that sends people to a landing page
02:16 – With Quora, you want to answer their question and pitch them your product
02:24 – Quora is a mixture of using content marketing combined with paid advertising
03:13 – You can redirect people to search in Quora if you don’t want to pay for ads
03:18 – Quora ads are currently not that expensive
03:33 – Go to Quora.com/Business to know how to set up ads 
03:43 – Answers that are in ad format don’t usually convert
04:52 – Your answers can give advice first, making them want more
05:00 – Do NOT pitch right away
05:05 – Marketing School is giving away a free 1 year subscription of Drip which is an email automation tool 
05:22 – Subscribe, rate and review Marketing School
05:27 – Text MARKETINGSCHOOL to 33444 for those in the US
05:33 – For international listeners, just email eric@singlegrain.com with your screenshot
05:40 – That’s it for today’s episode! 3 Key Points: 
People flock to Quora to hear answers for their questions from a variety of people.
Quora ads aren’t as expensive as others, but is effective in converting.
Do NOT pitch your product right away when you answer a question – give them advice, first.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Leverage Quora Ads
</li> <li>00:35 – <a href="https://www.quora.com/">Quora</a> is a question and answer site that has raised a $100M round in June 2017</li> <li>00:54 – Eric personally reads Quora</li> <li>01:12 – Quora currently generates a lot of search traffic at the moment</li> <li>01:19 – One of Eric’s clients, <a href="https://www.lever.co/">Lever</a>, tracks the keyword applicant tracking system</li> <li>01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily</li> <li>02:06 – Quora is a text-based content that sends people to a landing page</li> <li>02:16 – With Quora, you want to answer their question and pitch them your product</li> <li>02:24 – Quora is a mixture of using content marketing combined with paid advertising</li> <li>03:13 – You can redirect people to search in Quora if you don’t want to pay for ads</li> <li>03:18 – Quora ads are currently not that expensive</li> <li>03:33 – Go to <a href="https://www.quora.com/business">Quora.com/Business</a> to know how to set up ads <ul> <li>03:43 – Answers that are in ad format don’t usually convert</li> <li>04:52 – Your answers can give advice first, making them want more</li> <li>05:00 – Do NOT pitch right away</li> </ul> </li> <li>05:05 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a href="https://www.drip.co/">Drip</a> which is an email automation tool <ul> <li>05:22 – Subscribe, rate and review <a href="http://marketingschool.io/">Marketing School</a>
</li> <li>05:27 – Text MARKETINGSCHOOL to 33444 for those in the US</li> <li>05:33 – For international listeners, just email <a href="mailto:eric@singlegrain.com">eric@singlegrain.com</a> with your screenshot</li> </ul> </li> <li>05:40 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>People flock to Quora to hear answers for their questions from a variety of people.</li> <li>Quora ads aren’t as expensive as others, but is effective in converting.</li> <li>Do NOT pitch your product right away when you answer a question – give them advice, first.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in. Time Stamped Show Notes:  00:27...

How to Leverage Quora Ads | Ep. #342

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/439942be-1bf5-498c-a64b-b0d200761110/transcript

Advertisement