Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pata, and today we're going to talk about how to integrate chat bots into your marketing. So the chatbot craze has been happening since twenty sixteen. A lot of investment dollars have been going into it. Slack started a bot fund as well. You can see some some bots have actually raised you know, a couple of million dollars. So you know, the question is, well, first, what are chat bots exactly? So these are you know, it could be where you go into Facebook Messenger and you talk to one eight hundred flowers and you get flowers delivered to you, or a simple blot could be you know, American Express, they send me like a quick notification you know when I'm spending on something or you know, when I've been charged. So a bot, you know, you can talk to them, you know, in a in a very kind of very robotic way. Right now, it's not as fluid as you'd like to like it to be versus talking to like a chat support customer, but you know, chats can at least understand at a basic level kind of what you're looking for, as long as you're very targeted with kind of your your queries. In terms of chatbots. With marketing, I'll give you an example of what you can do is, you know, if people visit a certain page on your website. So let's say, for single Grain, for example, if they're interested in marketing services and they visit our case studies page, maybe we're going to tailor a message to them specifically around hey, you know, well, you know, do you have any questions around our services or do you have any questions or in our case studies, And then from there you can, you know, you can have your bot right back to them based on you know, how they responded, or you know, you can have a probably the best version of this right now, asking them a very tailored question towards the page that they visited, and then having a real person jump in and start answering there. So that's how I'd recommend it, because we've gotten you know, great leads from you know, companies like Procter and Gamble because we've had that little intercom bot sitting there. But it's not a one hundred percent kind of automated bot, which is what people I think are looking for. I don't think we're there yet, so I think a human element still has to be there. Yeah. Without the human element, it doesn't work as well from everything that we've tested, and it's just about being very meticulous on what you type with in the chat, how you follow up. I even tried outsource seeing it to the Philippines to see if I can get great results. There's nothing wrong with the Philippines. The person we hired wasn't qualified enough and the results sucked. So unless you have someone who's let's say in sales or marketing, or who can really help nurture the person, think of like an email sequence when you're chatting with someone. Chatbots are great. They can do a lot of stuff automated, but manually, you also need to start nurturing and engaging with the person to really figure out where they want to be and what they need to just try and solve them and convert them into a paying customer. Great, And from my end, I'll add if you go to chatfuel dot com. This is something a lot of people in the bot community have been talking about, and I feel really interested in bots. I think there's a there's a Facebook group called bots literally and that's where all the bot people are hanging out. I see what the developers are talking about. I see new developments there. It does feel like things have slowed down a little bit, but using a tool like chat fuel will allow you to build a Facebook bot without coding. So it's saying I'm looking at the site right now. It says launch a full featured chatbot in seven minutes, so you can basically drop something up and you can create an AI I'm air quoting right here, and you can create an AI chatbot to suit your needs. So again, I still think we're in the very early days right now. Sometimes a bot is going to fail. You can't really talk to it like a like a human being. Hey, the fact that it's you know, you can create a free bot and no programming required, I think it's worth taking a look at. I'm just looking at some of the queries right here, so let's see right here, it says, Hi, there, I'm manny a CrossFit chat box. Check out our menu or ask me a specific question so you can put in a menu there, or you know, you can ask a question about like contact information for example, and then they'll show it. So it's getting better and better. But you know, like I mentioned a couple of times already, I still think we're early days. But some of our clients I'm looking at Adidas, British Airways, MTV, BuzzFeed, so chatbots are gaining traction. So I do recommend, you know, at least exploring it at a cursory level. But neil anything else to add before we hop off. Yeah, the biggest thing is, no matter what you do with the chat box. If it's not showing to people at the right time, it doesn't work. So make sure you're using one that's a bit more aggressive of like the intercoms, the drifts they may have, like the noise when you go to a different tab, the way they pop up, like they don't make enough noises. They should have bells that pop up and stuff like that. They're not aggressive enough. And I know that may sound crazy to some of you guys, but I found that through my testing, the more aggressive it is to get someone's attention, the better off you are do to the fact that, yeah, sure some of it's automated, but with the manual human component, if you're able to help people better than if they were just roaming your side trying to figure out things on their own. So for that reason, I do think it's worth leveraging a chatbot as much as possible. You'll see that you can get more sales. It's great for your marketing as long as you can get people to interact. And if you're not aggressive enough in showing the chat bot, no one's really going to use it and you're not going to see any results. Yeah, and ultimately in sales. It's your job to convert people. You know, if you're not selling people, you're fundamentally doing a disservice to others if your product is actually good, So it's your job to you know, use chat odds to your advantage and bring people to the point of fail, which is what marketing is. So that's it for today's episode of Marketing School. We will fore you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Pata, and today we're going to talk about how to integrate chat bots into your marketing. So the chatbot craze has been happening since twenty sixteen. A lot of investment dollars have been going into it. Slack started a bot fund as well. You can see some some bots have actually raised you know, a couple of million dollars. So you know, the question is, well, first, what are chat bots exactly? So these are you know, it could be where you go into Facebook Messenger and you talk to one eight hundred flowers and you get flowers delivered to you, or a simple blot could be you know, American Express, they send me like a quick notification you know when I'm spending on something or you know, when I've been charged. So a bot, you know, you can talk to them, you know, in a in a very kind of very robotic way. Right now, it's not as fluid as you'd like to like it to be versus talking to like a chat support customer, but you know, chats can at least understand at a basic level kind of what you're looking for, as long as you're very targeted with kind of your your queries. In terms of chatbots. With marketing, I'll give you an example of what you can do is, you know, if people visit a certain page on your website. So let's say, for single Grain, for example, if they're interested in marketing services and they visit our case studies page, maybe we're going to tailor a message to them specifically around hey, you know, well, you know, do you have any questions around our services or do you have any questions or in our case studies, And then from there you can, you know, you can have your bot right back to them based on you know, how they responded, or you know, you can have a probably the best version of this right now, asking them a very tailored question towards the page that they visited, and then having a real person jump in and start answering there. So that's how I'd recommend it, because we've gotten you know, great leads from you know, companies like Procter and Gamble because we've had that little intercom bot sitting there. But it's not a one hundred percent kind of automated bot, which is what people I think are looking for. I don't think we're there yet, so I think a human element still has to be there. Yeah. Without the human element, it doesn't work as well from everything that we've tested, and it's just about being very meticulous on what you type with in the chat, how you follow up. I even tried outsource seeing it to the Philippines to see if I can get great results. There's nothing wrong with the Philippines. The person we hired wasn't qualified enough and the results sucked. So unless you have someone who's let's say in sales or marketing, or who can really help nurture the person, think of like an email sequence when you're chatting with someone. Chatbots are great. They can do a lot of stuff automated, but manually, you also need to start nurturing and engaging with the person to really figure out where they want to be and what they need to just try and solve them and convert them into a paying customer. Great, And from my end, I'll add if you go to chatfuel dot com. This is something a lot of people in the bot community have been talking about, and I feel really interested in bots. I think there's a there's a Facebook group called bots literally and that's where all the bot people are hanging out. I see what the developers are talking about. I see new developments there. It does feel like things have slowed down a little bit, but using a tool like chat fuel will allow you to build a Facebook bot without coding. So it's saying I'm looking at the site right now. It says launch a full featured chatbot in seven minutes, so you can basically drop something up and you can create an AI I'm air quoting right here, and you can create an AI chatbot to suit your needs. So again, I still think we're in the very early days right now. Sometimes a bot is going to fail. You can't really talk to it like a like a human being. Hey, the fact that it's you know, you can create a free bot and no programming required, I think it's worth taking a look at. I'm just looking at some of the queries right here, so let's see right here, it says, Hi, there, I'm manny a CrossFit chat box. Check out our menu or ask me a specific question so you can put in a menu there, or you know, you can ask a question about like contact information for example, and then they'll show it. So it's getting better and better. But you know, like I mentioned a couple of times already, I still think we're early days. But some of our clients I'm looking at Adidas, British Airways, MTV, BuzzFeed, so chatbots are gaining traction. So I do recommend, you know, at least exploring it at a cursory level. But neil anything else to add before we hop off. Yeah, the biggest thing is, no matter what you do with the chat box. If it's not showing to people at the right time, it doesn't work. So make sure you're using one that's a bit more aggressive of like the intercoms, the drifts they may have, like the noise when you go to a different tab, the way they pop up, like they don't make enough noises. They should have bells that pop up and stuff like that. They're not aggressive enough. And I know that may sound crazy to some of you guys, but I found that through my testing, the more aggressive it is to get someone's attention, the better off you are do to the fact that, yeah, sure some of it's automated, but with the manual human component, if you're able to help people better than if they were just roaming your side trying to figure out things on their own. So for that reason, I do think it's worth leveraging a chatbot as much as possible. You'll see that you can get more sales. It's great for your marketing as long as you can get people to interact. And if you're not aggressive enough in showing the chat bot, no one's really going to use it and you're not going to see any results. Yeah, and ultimately in sales. It's your job to convert people. You know, if you're not selling people, you're fundamentally doing a disservice to others if your product is actually good, So it's your job to you know, use chat odds to your advantage and bring people to the point of fail, which is what marketing is. So that's it for today's episode of Marketing School. We will fore you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.