In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing
00:34 – There’s been a chatbot craze since 2016
00:49 – Eric explains what a chatbot is
01:15 – Chatbots can understand the basic level of support
01:22 – Eric shares how chatbots work in regards to marketing
01:50 – The best version of chatbots 
02:05 – It’s not a 100% automated bot
02:15 – A human element combined with chatbot is what works best
02:21 – How you type within the chat can be a very meticulous process
02:26 – Neil shares his experience outsourcing this to the Philippines
02:37 – Have someone who can nurture the chatbot interaction
02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots 
03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding
03:38 – At the moment, bots are still imperfect and will fail at times
03:51 – Eric reads a sample chatbot message
04:14 – Chatbots are not gaining traction
04:27 – Use the ones that are a bit aggressive, like Intercom and Drip
04:46 – Neil shares why having a more aggressive bot is better
05:21 – It is still your job to convert people
05:29 – Use chatbot to your advantage
05:34 – That’s it for today’s episode! 3 Key Points: 
Chatbot can offer a very basic level of support which can work to your advantage.
Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly.
Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing
</li> <li>00:34 – There’s been a chatbot craze since 2016</li> <li>00:49 – Eric explains what a chatbot is</li> <li>01:15 – Chatbots can understand the basic level of support</li> <li>01:22 – Eric shares how chatbots work in regards to marketing</li> <li>01:50 – The best version of chatbots <ul> <li>02:05 – It’s not a 100% automated bot</li> </ul> </li> <li>02:15 – A human element combined with chatbot is what works best</li> <li>02:21 – How you type within the chat can be a very meticulous process</li> <li>02:26 – Neil shares his experience outsourcing this to the Philippines</li> <li>02:37 – Have someone who can nurture the chatbot interaction</li> <li>02:59 – Go to <a href="https://chatfuel.com/">Chatfuel</a> and the Facebook group <a href="https://www.facebook.com/groups/chatbot/">Bots</a> to interact with people who are interested in bots <ul> <li>03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding</li> <li>03:38 – At the moment, bots are still imperfect and will fail at times</li> <li>03:51 – Eric reads a sample chatbot message</li> </ul> </li> <li>04:14 – Chatbots are not gaining traction</li> <li>04:27 – Use the ones that are a bit aggressive, like <a href="https://www.intercom.com/">Intercom</a> and <a href="https://www.drip.co/">Drip</a>
</li> <li>04:46 – Neil shares why having a more aggressive bot is better</li> <li>05:21 – It is still your job to convert people</li> <li>05:29 – Use chatbot to your advantage</li> <li>05:34 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Chatbot can offer a very basic level of support which can work to your advantage.</li> <li>Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly.</li> <li>Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also...

How to Integrate Chatbots into Your Marketing | Ep. #246

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