Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. Him Marrik Tu and I'm Neil Paton, and today we're going to talk about how to get exponential results with your content marketing. So you guys all do content marketing, but you're finding that very few people are sharing it, viewing it. It's not ranking as much. So let's go over some of the strategies that we do. Eric, you and I both have mediocre content. I'm not saying we write mediocre content, but mediocre content when it comes to production, in which I would argue we do because at least for me, Because I did a survey to my audience and I said, hey, how disappointing would you be if you no longer got to consume our blog content on singrein Only twenty eight percent of people said that. But I did it for the Marketing School survey and eighty percent of people said they'd be really disappointed. So we're doing something right on this podcast. But you're saying your blogcast is mediocre, but you don't write your blog content no, which is fine because it's scalable the way you're doing it. But the biggest thing is you got to look for the winners. Everyone see content marketing in many cases is hit or miss, no matter how much time you spend writing this magnificent piece of art. You know that content that you're publishing it may not do well no matter how much time you spend marketing or promoting it. And I'm a big believer you should focus on the content that's already doing well. In a past episode, we mentioned a simple strategy and what I want to focus this episode on, is you already have content. Go look at your amazing perform or content that's performing amazingly well, and let's figure out how to get you exponential results there. Because if that ten percent of your content's driving sixty seventy percent of your traffic, we can make that ten percent of that content drive ninety percent of your traffic. And the first thing, and we talked about this in a previous episode, is go to Google Search console, look at your most popular post, look at the keywords that are driving most of traffic. And then from there you should end up taking those keywords, put them into Uber suggests, take all the long tail variations that it spits out, rewrite your content, make it four or five ten times longer with those keywords, and you'll get much more traffic. It really is as simple. And another strategy that I want Eric to talk about that I know you guys should all be leveraging is split testing your title tax for the posts that do really well. So, Eric, what's your process on that? Yeah? So Neil was actually just talking about the you know, the eighty twenty rule, right, the Peredo principle. It's twenty percent of usually twenty percent of the inputs will create eighty percent of the outputs, right, And usually that's what we find when you look at your Google Analytics, whether I look at Neils or I look at mine, it's like it is these these kind of gold pieces that will produce the line and shares the results. Right. So what you can do to make the most of it is going to Google Search console or it can use my tool which is called clickflow, and you can basically you can split test your headlines right, your headlines or your meta description. So what do I mean by that? What am I even trying to do here? So let's let's put it this way. Let's say Neil has a post on Neil's Gardening Tips. Okay, so Neil's Gardening Tips, and then Meal's Gardening Tips maybe has it doesn't perform that well, but maybe if I said Neil's Gardening Tips updated for twenty nineteen and beyond, that might be a little more enticing to click on. What you're doing here is you're split testing or ab testing your title on your meta description to see which one gets a higher click to rate. Because if I can increase to click the rate by thirty percent, meaning Let's say I can drive three hundred more clicks just by changing the title. That's so little effort for just changing something, testing it, and you just pick out your top ten or twenty percent of posts. Do that. You're going to get more traffic that way. So you can use clickflow or you can use Google Search console for that. Yeah. And the other thing you should do is look at every site that you've linked out to go and ask them for a tweet or a share, like simply just email them. A lot of them will do it because they're like, oh, you already mentioned me. Yeah, sure, why won't I share this out? Like that is the simplest way to get more traffic. And the more people that see you from the social web, the more shares you're going to get from the social web. And on top of that, hopefully some of those people will link back to you. Yeah. The final thing I'll add from my side is we talked about power pages a couple episodes ago, but I want to talk about content pillars. And Neil actually has a really good example of this. If you google online marketing or affiliate marketing, he actually ranks number one for both of those. He's got some pillar pages. What I mean by that is literally, this guy spent thirty thousand dollars plus. Okay, designed a really nice guy. It's not just one chapter, it's fourteen to fifteen chapters. So online marketing, you go to it's like one landing page. It's like the overview page, right, and then there's like fourteen fifteen chapters in there. And then that overview page maybe it's four to five thousand words. Now when you click on the chapter itself, it's another four to five thousand words. It's also really nicely designed. Now, the benefit of that is you're basically signaling the search engines. It's not just one page, it's a complete resource. They're all internally linking to each other. And then a lot of links are going to the overview page, and the link equity is passing over into the other chapters. And now he ranks number one for freaking online marketing. Like, you want to hear something crazy, What so I used to spend thirty thousand dollars on those guys, it's twenty to thirty somewhere in that range. Yeah, Now I won't spend anywhere near there. Well, you're spending somewhere else now, No, it's not even that the content's worth it. I found that the moment you start creating content that's over like eleven twelve thousand words, there's huge diminishing returns. And when I created all those chapters and I had all this fancy design, you and I both know this better than anyone else. You got to keep updating your content. It's a pain in the butt to update content when design like that. Yeah, so it's like Eric has it right, but do a simpler version of it. Try to cap him around like eleven twelve thousand words and you can end up doing well, Yeah, anything else you want to add, that's it. Make sure you check out single grain dot com slash dtla full of applications so you can attend our free in person event in downtown LA. All right, so reading one more review here, This is from kel Toad. He says quick hit advice six to seven minutes of solid, actable info on most casts. Why not all casts, But that's okay. She says a must listen for e commerce marketers, which is really interesting, but we'll leave that for another time. Thank you so much, kel Toad, and guys feel free to leave a review whether it's good or bad. Neil and I both appreciate it because the bad stuff makes us better, the really good stuff makes us happy. So either or it's fine. This session of market School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. Him Marrik Tu and I'm Neil Paton, and today we're going to talk about how to get exponential results with your content marketing. So you guys all do content marketing, but you're finding that very few people are sharing it, viewing it. It's not ranking as much. So let's go over some of the strategies that we do. Eric, you and I both have mediocre content. I'm not saying we write mediocre content, but mediocre content when it comes to production, in which I would argue we do because at least for me, Because I did a survey to my audience and I said, hey, how disappointing would you be if you no longer got to consume our blog content on singrein Only twenty eight percent of people said that. But I did it for the Marketing School survey and eighty percent of people said they'd be really disappointed. So we're doing something right on this podcast. But you're saying your blogcast is mediocre, but you don't write your blog content no, which is fine because it's scalable the way you're doing it. But the biggest thing is you got to look for the winners. Everyone see content marketing in many cases is hit or miss, no matter how much time you spend writing this magnificent piece of art. You know that content that you're publishing it may not do well no matter how much time you spend marketing or promoting it. And I'm a big believer you should focus on the content that's already doing well. In a past episode, we mentioned a simple strategy and what I want to focus this episode on, is you already have content. Go look at your amazing perform or content that's performing amazingly well, and let's figure out how to get you exponential results there. Because if that ten percent of your content's driving sixty seventy percent of your traffic, we can make that ten percent of that content drive ninety percent of your traffic. And the first thing, and we talked about this in a previous episode, is go to Google Search console, look at your most popular post, look at the keywords that are driving most of traffic. And then from there you should end up taking those keywords, put them into Uber suggests, take all the long tail variations that it spits out, rewrite your content, make it four or five ten times longer with those keywords, and you'll get much more traffic. It really is as simple. And another strategy that I want Eric to talk about that I know you guys should all be leveraging is split testing your title tax for the posts that do really well. So, Eric, what's your process on that? Yeah? So Neil was actually just talking about the you know, the eighty twenty rule, right, the Peredo principle. It's twenty percent of usually twenty percent of the inputs will create eighty percent of the outputs, right, And usually that's what we find when you look at your Google Analytics, whether I look at Neils or I look at mine, it's like it is these these kind of gold pieces that will produce the line and shares the results. Right. So what you can do to make the most of it is going to Google Search console or it can use my tool which is called clickflow, and you can basically you can split test your headlines right, your headlines or your meta description. So what do I mean by that? What am I even trying to do here? So let's let's put it this way. Let's say Neil has a post on Neil's Gardening Tips. Okay, so Neil's Gardening Tips, and then Meal's Gardening Tips maybe has it doesn't perform that well, but maybe if I said Neil's Gardening Tips updated for twenty nineteen and beyond, that might be a little more enticing to click on. What you're doing here is you're split testing or ab testing your title on your meta description to see which one gets a higher click to rate. Because if I can increase to click the rate by thirty percent, meaning Let's say I can drive three hundred more clicks just by changing the title. That's so little effort for just changing something, testing it, and you just pick out your top ten or twenty percent of posts. Do that. You're going to get more traffic that way. So you can use clickflow or you can use Google Search console for that. Yeah. And the other thing you should do is look at every site that you've linked out to go and ask them for a tweet or a share, like simply just email them. A lot of them will do it because they're like, oh, you already mentioned me. Yeah, sure, why won't I share this out? Like that is the simplest way to get more traffic. And the more people that see you from the social web, the more shares you're going to get from the social web. And on top of that, hopefully some of those people will link back to you. Yeah. The final thing I'll add from my side is we talked about power pages a couple episodes ago, but I want to talk about content pillars. And Neil actually has a really good example of this. If you google online marketing or affiliate marketing, he actually ranks number one for both of those. He's got some pillar pages. What I mean by that is literally, this guy spent thirty thousand dollars plus. Okay, designed a really nice guy. It's not just one chapter, it's fourteen to fifteen chapters. So online marketing, you go to it's like one landing page. It's like the overview page, right, and then there's like fourteen fifteen chapters in there. And then that overview page maybe it's four to five thousand words. Now when you click on the chapter itself, it's another four to five thousand words. It's also really nicely designed. Now, the benefit of that is you're basically signaling the search engines. It's not just one page, it's a complete resource. They're all internally linking to each other. And then a lot of links are going to the overview page, and the link equity is passing over into the other chapters. And now he ranks number one for freaking online marketing. Like, you want to hear something crazy, What so I used to spend thirty thousand dollars on those guys, it's twenty to thirty somewhere in that range. Yeah, Now I won't spend anywhere near there. Well, you're spending somewhere else now, No, it's not even that the content's worth it. I found that the moment you start creating content that's over like eleven twelve thousand words, there's huge diminishing returns. And when I created all those chapters and I had all this fancy design, you and I both know this better than anyone else. You got to keep updating your content. It's a pain in the butt to update content when design like that. Yeah, so it's like Eric has it right, but do a simpler version of it. Try to cap him around like eleven twelve thousand words and you can end up doing well, Yeah, anything else you want to add, that's it. Make sure you check out single grain dot com slash dtla full of applications so you can attend our free in person event in downtown LA. All right, so reading one more review here, This is from kel Toad. He says quick hit advice six to seven minutes of solid, actable info on most casts. Why not all casts, But that's okay. She says a must listen for e commerce marketers, which is really interesting, but we'll leave that for another time. Thank you so much, kel Toad, and guys feel free to leave a review whether it's good or bad. Neil and I both appreciate it because the bad stuff makes us better, the really good stuff makes us happy. So either or it's fine. This session of market School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School