Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to generate consulting from your website. So I'll go with tip number one. Tip number one is adding live chat to your website, so we use Intercom. Intercom has generated leads from businesses like Propter and Gamble and certain airlines as well, so adding live chat and making sure that you have someone manning it. You know, what's the point of having live chat if you don't have someone there at least say hey. You know, you can say hey, like maybe we'll get back to you in a little bit, but make sure you're having something that's authentic if you're going to have a live chat. It's done really well for us. You know. I mentioned in past episodes that using intercom versus other chat programs have added about twelve x more chats for us, so it's super helpful. Yeah. The other thing that you want to do is when you're collecting leads from your website, don't just have form fields that are like twenty fields long. Ideally condense them because the more condensed they are, the more leads you're going to get. But if you have two little leads, the quality is lower. So the solution is you want to break it into steps. You can check this out if you just go to sego grain dot com. I think Eric's call to action button is on the top right you click it, you'll see a form field. He broke it down into the three steps, and that's a really good tactic to use because you'll end up getting anywhere from like twenty to thirty percent more leads than if let's say Eric had all those form fields on one page and they're really long. And the next thing I'll say is make sure that you're segmenting people, so you can use a tool like infusion soft or DRIP. For Drip, you can just go to growth Everywhere, dot com, Slash and drip. So using a tool like drip, that's because I use Drip, you can basically after people opt in, we have three buttons that say, okay, tell us a little more about your business. Your business is you know, you have no business, or your business is under two million year or over two million a year. You know, you click that and then from there, you know, we have a tag for your specific email address after you click that will give you a little extra bonus and we'll just say, hey, here's one of our extra kind of webinars, which is ever webinar that we have that will just build more goodwill. So first thing is make sure you segment people, but you have to have a tool to do that, and then from there use marketing automation, leverage your different nurture sequence, move sequences, move people around, and you know from you know, our email people that often we actually get a certain percentage of people that will often. I think it's about often for a free consultation, it's about two percent or so. So it is helpful. You should, you know, think about all these holes that you can be plugging. This is just another one of those. Yeah. Also get creative on the way you collect leads too. So for example, I have an SEO tool on Niopta dot com. It's like Melpta dot com slash seodah Analyzer, and I don't colleck leads from it, but eventually I will. And what's creative is people are putting in URLs. I have probably like seventy eighty thousand unique URLs going through there each month. From there, if I want, I can try to collect leads from it. But I wouldn't just say, hey, put in your name and email and get a consultation or something like that, right, What I would do is do something a bit more creative, because if I say, hey, apply for a free consultation or consultation, very few people would actually take me up on that. On the flip side, if it's let's say SEO analyzer and I'm trying to help them get more traffic right, because the analyzer breaks down what they're doing wrong. Have little thing that says, click here to find out how much more traffic you could be getting, and then it would just ask him a few questions and then it'd be like, oh, you can get x more visitors, or you can grow by x percent. Need help growing? Put in your name, email, phone number, et cetera. The other thing is make sure that you're you're setting up some kind of experimentation framework. So this is something we talked about in a past episode on how you can run growth experiments. Just making sure that you're constantly iterating on your site, you know, making headline changes or running you know, certain tests, different ab tests on landing pages that you're driving traffic. To make sure that you're testing all the time, especially if you're driving traffic, because you're spending all that money, why aren't you trying to maximize you know, your your funnel, so you know, you can also use tools like visual Website Optimizer or optimizedly to take a look at how your tests are going. And you know, one of the concerns is you might not have that much traffic. You know. One example that we had is in some scenarios where we actually did a test where we had a Google partner's badge that would scroll with the page, and we tested that versus you know, something a page that did not have the badge. The conversion we're testing was you know, against free consultations, and what we was that it was breaking even the whole time, and once we got to one hundred conversions or so, we shut the test down because we knew that it would take a long time to get to ninety nine percent statistical significance, which is what you'd ideally aim for. But if the test is going to take you know, we're talking like you know, months or years to complete, you might as well finish it off if you feel like, you know, at that point it's not gonna take you much further. So that's the thought there. You know, definitely run avy tests and you know, have a growth experiment framework in addition to that. Put call to actions everywhere on your website. This is so simple, but most people don't even do that. If you've got call to actions everywhere, you literally will get more and more leads, like there's not much more to it, Like I have sliders, exit pop ups, I have scrolling ads in the sidebar. I even have ads within my content and that I'll drive you to a landing page room collecting leads. Sure, some people think it's aggressive, but you know what, it works. That's why I'm doing it. And other people, Yeah, they may say they don't want to end up doing Yeah, I'm not hurting anyone with it, and I'm generating probably way more leads than anyone else do the fact that I'm putting call to actions everywhere, right, it's simple. If people continue to see call to actions and form field saying like, hey, put in your information, et cetera, they're more likely to do it. If someone sees five form fields, they're more likely to put in their information, and if they see something once. The other thing is webinar. So if you go to Neil Patel dot com, you can see you know, he has ever webinar set up there and it works well because we talked about building a little goodwill earlier. That's what a webinar does. You sit with Neil for an hour. How long is your webinar? Two hours? Oh my god, two hours? So you have to sit with Neil for two hours. But he can hey lucky you. You sit with Neil for two hours and then by that time he basically becomes your friend. It's almost as if you listening to us over and over on these podcasts and I get feedback from people, you know, I just binge, you know, sixty episodes. It's like, you know, it's crazy. But after that you've built a relationship with people. You kind of get to know our personalities. That's what you want to do. So you know, have a webinar setup. Once you have it working, once you think it converts well, then you can set it on autopilot and using a tool like ever webinar to get things going. Yeah, that's pretty much it online. I don't have any other real tactics, so I think if people do these things, they should do quite well. Yeah. Last thing I'll add is phone calls. So you can see on the single grain site in the top right corner it's a clickable number. Phone calls actually work. Some people like talking on the phone, and some of these leads are you know, We've got a really large security company that came in through through phone calls. So some people like to do it the old fashioned way, and we basically have that go into call Rail, So call rail will allow us to track where the call is coming from. Could be from Facebook, ads, could be from PPC, could be from when I say PPC, I made AdWords, and could be from SEO. But we're tracking these calls. We're seeing which segments do the best. And also all these calls are being recorded and then we're putting them through a call sequence too, So if somebody calls that number, it's going to go to multiple people, and it's going to go to our cell phone lines and if nobody picks up, it'll go to a voicemail and then it'll be tagged a certain way, and that way we're able to track everything. So make sure you're using a tool like call rail to track your phone calls and you have somebody manning that, and you're going to find that you're gonna get some stragglers that are actually fairly big companies. So that's it for today's episode of Marketing School. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to generate consulting from your website. So I'll go with tip number one. Tip number one is adding live chat to your website, so we use Intercom. Intercom has generated leads from businesses like Propter and Gamble and certain airlines as well, so adding live chat and making sure that you have someone manning it. You know, what's the point of having live chat if you don't have someone there at least say hey. You know, you can say hey, like maybe we'll get back to you in a little bit, but make sure you're having something that's authentic if you're going to have a live chat. It's done really well for us. You know. I mentioned in past episodes that using intercom versus other chat programs have added about twelve x more chats for us, so it's super helpful. Yeah. The other thing that you want to do is when you're collecting leads from your website, don't just have form fields that are like twenty fields long. Ideally condense them because the more condensed they are, the more leads you're going to get. But if you have two little leads, the quality is lower. So the solution is you want to break it into steps. You can check this out if you just go to sego grain dot com. I think Eric's call to action button is on the top right you click it, you'll see a form field. He broke it down into the three steps, and that's a really good tactic to use because you'll end up getting anywhere from like twenty to thirty percent more leads than if let's say Eric had all those form fields on one page and they're really long. And the next thing I'll say is make sure that you're segmenting people, so you can use a tool like infusion soft or DRIP. For Drip, you can just go to growth Everywhere, dot com, Slash and drip. So using a tool like drip, that's because I use Drip, you can basically after people opt in, we have three buttons that say, okay, tell us a little more about your business. Your business is you know, you have no business, or your business is under two million year or over two million a year. You know, you click that and then from there, you know, we have a tag for your specific email address after you click that will give you a little extra bonus and we'll just say, hey, here's one of our extra kind of webinars, which is ever webinar that we have that will just build more goodwill. So first thing is make sure you segment people, but you have to have a tool to do that, and then from there use marketing automation, leverage your different nurture sequence, move sequences, move people around, and you know from you know, our email people that often we actually get a certain percentage of people that will often. I think it's about often for a free consultation, it's about two percent or so. So it is helpful. You should, you know, think about all these holes that you can be plugging. This is just another one of those. Yeah. Also get creative on the way you collect leads too. So for example, I have an SEO tool on Niopta dot com. It's like Melpta dot com slash seodah Analyzer, and I don't colleck leads from it, but eventually I will. And what's creative is people are putting in URLs. I have probably like seventy eighty thousand unique URLs going through there each month. From there, if I want, I can try to collect leads from it. But I wouldn't just say, hey, put in your name and email and get a consultation or something like that, right, What I would do is do something a bit more creative, because if I say, hey, apply for a free consultation or consultation, very few people would actually take me up on that. On the flip side, if it's let's say SEO analyzer and I'm trying to help them get more traffic right, because the analyzer breaks down what they're doing wrong. Have little thing that says, click here to find out how much more traffic you could be getting, and then it would just ask him a few questions and then it'd be like, oh, you can get x more visitors, or you can grow by x percent. Need help growing? Put in your name, email, phone number, et cetera. The other thing is make sure that you're you're setting up some kind of experimentation framework. So this is something we talked about in a past episode on how you can run growth experiments. Just making sure that you're constantly iterating on your site, you know, making headline changes or running you know, certain tests, different ab tests on landing pages that you're driving traffic. To make sure that you're testing all the time, especially if you're driving traffic, because you're spending all that money, why aren't you trying to maximize you know, your your funnel, so you know, you can also use tools like visual Website Optimizer or optimizedly to take a look at how your tests are going. And you know, one of the concerns is you might not have that much traffic. You know. One example that we had is in some scenarios where we actually did a test where we had a Google partner's badge that would scroll with the page, and we tested that versus you know, something a page that did not have the badge. The conversion we're testing was you know, against free consultations, and what we was that it was breaking even the whole time, and once we got to one hundred conversions or so, we shut the test down because we knew that it would take a long time to get to ninety nine percent statistical significance, which is what you'd ideally aim for. But if the test is going to take you know, we're talking like you know, months or years to complete, you might as well finish it off if you feel like, you know, at that point it's not gonna take you much further. So that's the thought there. You know, definitely run avy tests and you know, have a growth experiment framework in addition to that. Put call to actions everywhere on your website. This is so simple, but most people don't even do that. If you've got call to actions everywhere, you literally will get more and more leads, like there's not much more to it, Like I have sliders, exit pop ups, I have scrolling ads in the sidebar. I even have ads within my content and that I'll drive you to a landing page room collecting leads. Sure, some people think it's aggressive, but you know what, it works. That's why I'm doing it. And other people, Yeah, they may say they don't want to end up doing Yeah, I'm not hurting anyone with it, and I'm generating probably way more leads than anyone else do the fact that I'm putting call to actions everywhere, right, it's simple. If people continue to see call to actions and form field saying like, hey, put in your information, et cetera, they're more likely to do it. If someone sees five form fields, they're more likely to put in their information, and if they see something once. The other thing is webinar. So if you go to Neil Patel dot com, you can see you know, he has ever webinar set up there and it works well because we talked about building a little goodwill earlier. That's what a webinar does. You sit with Neil for an hour. How long is your webinar? Two hours? Oh my god, two hours? So you have to sit with Neil for two hours. But he can hey lucky you. You sit with Neil for two hours and then by that time he basically becomes your friend. It's almost as if you listening to us over and over on these podcasts and I get feedback from people, you know, I just binge, you know, sixty episodes. It's like, you know, it's crazy. But after that you've built a relationship with people. You kind of get to know our personalities. That's what you want to do. So you know, have a webinar setup. Once you have it working, once you think it converts well, then you can set it on autopilot and using a tool like ever webinar to get things going. Yeah, that's pretty much it online. I don't have any other real tactics, so I think if people do these things, they should do quite well. Yeah. Last thing I'll add is phone calls. So you can see on the single grain site in the top right corner it's a clickable number. Phone calls actually work. Some people like talking on the phone, and some of these leads are you know, We've got a really large security company that came in through through phone calls. So some people like to do it the old fashioned way, and we basically have that go into call Rail, So call rail will allow us to track where the call is coming from. Could be from Facebook, ads, could be from PPC, could be from when I say PPC, I made AdWords, and could be from SEO. But we're tracking these calls. We're seeing which segments do the best. And also all these calls are being recorded and then we're putting them through a call sequence too, So if somebody calls that number, it's going to go to multiple people, and it's going to go to our cell phone lines and if nobody picks up, it'll go to a voicemail and then it'll be tagged a certain way, and that way we're able to track everything. So make sure you're using a tool like call rail to track your phone calls and you have somebody manning that, and you're going to find that you're gonna get some stragglers that are actually fairly big companies. So that's it for today's episode of Marketing School. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School