In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Generate Consulting Leads From Your Website
00:32 – First is to add live chat on your website and have someone manning it 
00:35 – Use  Intercom
01:06 – Don’t just have long form fields, break it into steps
01:40 – Make sure you are segmenting people 
01:45 – You can use Infusionsoft or Drip
01:54 – Eric shares how he uses Drip
02:23 – Use marketing automation and leverage your different nurture sequences
02:43 – Be creative in the way you collect leads 
02:49 – Neil’s SEO tool
03:00 – Neil has thousands of unique URLs going into his SEO tool
03:23 – Neil helps people get more traffic
03:47 – Make sure you set up an experimentation framework 
03:59 – Do testing all the time, especially if you’re driving traffic
04:10 – Use Visual Website Optimizer or Optimizely
05:03 – Insert calls-to-action 
05:10 – You can get more leads this way
05:51 – Do webinars 
05:56 – Neil’s webinars work
06:45 - Phone calls work, too 
07:00 – CallRail tracks where the calls are coming from and record them
07:46 – That’s it for today’s episode! 3 Key Points: 
Continue to be creative in the way you collect leads.
Run an A/B test and implement a growth experiment framework.
Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Generate Consulting Leads From Your Website
</li> <li>00:32 – First is to add live chat on your website and have someone manning it <ul> <li>00:35 – Use <a href="https://www.intercom.com/drlp/live-chat/kvmaqg?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=748996260&amp;keyword=%2Bintercom%20%2Blive%20%2Bchat&amp;ad_collection=39578016632&amp;ad=176612918070&amp;match_type=b&amp;network=g&amp;ad_pos=1t1&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=748996260&amp;keyword=%2Bintercom%20%2Blive%20%2Bchat&amp;ad_collection=39578016632&amp;ad=176612918070&amp;match_type=b&amp;network=g&amp;ad_pos=1t1&amp;gclid=CMXKjcq7wNICFdC4wAodD90HZw"> Intercom</a>
</li> </ul> </li> <li>01:06 – Don’t just have long form fields, break it into steps</li> <li>01:40 – Make sure you are segmenting people <ul> <li>01:45 – You can use <a href="https://www.infusionsoft.com/">Infusionsoft</a> or <a href="http://growtheverywhere.com/drip">Drip</a>
</li> <li>01:54 – Eric shares how he uses <a href="http://growtheverywhere.com/drip">Drip</a>
</li> </ul> </li> <li>02:23 – Use marketing automation and leverage your different nurture sequences</li> <li>02:43 – Be creative in the way you collect leads <ul> <li>02:49 – Neil’s <a href="http://neilpatel.com/seo-analyzer/">SEO tool</a>
</li> <li>03:00 – Neil has thousands of unique URLs going into his <a href="http://neilpatel.com/seo-analyzer/">SEO tool</a>
</li> <li>03:23 – Neil helps people get more traffic</li> </ul> </li> <li>03:47 – Make sure you set up an experimentation framework <ul> <li>03:59 – Do testing all the time, especially if you’re driving traffic</li> <li>04:10 – Use <a href="https://vwo.com/">Visual Website Optimizer</a> or <a href="https://www.optimizely.com/">Optimizely</a>
</li> </ul> </li> <li>05:03 – Insert calls-to-action <ul> <li>05:10 – You can get more leads this way</li> </ul> </li> <li>05:51 – Do webinars <ul> <li>05:56 – Neil’s webinars work</li> </ul> </li> <li>06:45 - Phone calls work, too <ul> <li>07:00 – <a href="https://www.callrail.com/">CallRail</a> tracks where the calls are coming from and record them</li> </ul> </li> <li>07:46 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Continue to be creative in the way you collect leads.</li> <li>Run an A/B test and implement a growth experiment framework.</li> <li>Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in...

How to Generate Consulting Leads From Your Website | Ep. #224

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/4a464d08-897d-4a9a-a983-b0d2007ce628/transcript

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