In episode #595, Eric and Neil discuss the best ways to engage people on social media. Tune in to hear what you could be doing differently.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Engage with Your Social Media Fans When They Keep Ignoring You
• [00:36] Facebook recently tweaked their algorithm, which means you will probably have to pay more for paid ads.
• [00:56] Even if you do it wrong, you will get more engagement.
• [01:15] Neil used to only do text-based articles, but he found that videos gives him more reach and engagement.
• [01:41] Create more than one type of engagement.
• [02:27] Offer a giveaway that encourages referrals in order to participate.
• [03:01] Video is the content that currently drives the most engagement.
• [03:20] Eric and Neil were called out on their Facebook page for not engaging their followers and just leaving the page to operate on its own.
• [03:36] Ultimately, the person who called them out was right.
• [03:52] If you see people asking industry-related questions on social media, even if they are not asking you specifically, respond to them! This is a great way to get more customers and fans.
• [04:30] At the end of the day, Eric and Neil messed up and broke their process.
• [04:58] One way to engage your audience is to help people out when they are contacting you to ask questions.
• [05:03] Join industry-related groups on Facebook and get in the mix.
• [05:16] Messenger bots are a great way to engage people, as well. Try Mobile Monkey.
• [05:36] Do your best to integrate live feed options provided by Facebook, YouTube, Instagram, etc.
• [06:15] Make personalized messages for each site visitor, which will help to engage them (via chatbots).
• [06:46] That’s it for today!
• [06:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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• Twitter @ericosiu

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