Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Able to Tell, and today we're going to talk about how you can reach content that people actually search for. Neil, what are your thoughts around this? Sure? So funny enough. Eric and I were at a comments the other day and I was talking to one of my buddies, Sean Ellis, and Sean Ellis was talking to a site called Saster and he was telling me how that site sasster he gets three million visitors a month. I'm like, first, that's hard for me to believe, right, And he was breaking down how he was doing it. The big thing he was doing is and this part does make sense. I don't know if he's getting three million, but the part that does make sense is Jason is one of the most active people on Quora. He's answering those questions. And what's impressive is not that he was answering a lot of questions. The strategy used, which was take that question, put it on the blog, and put the answer also on your blog. So then when people are googling for these questions, because on Quora you start seeing a lot of popular questions, the ones that are popular means that a lot of people have that same question. And if you start answering those questions on your website, eventually you'll get a ton of search traffic. So you can just go to like sastre dot com slash Quora, s a A s t r dot com slash Quora, or in the navigation just get Q and A and you can see live examples of how Jason is doing this. This is what's getting him a ton of his traffic. So test it out and what you'll see is people naturally google questions that they have and if you answer those questions, you will get a ton of traffic. Well, I'm actually doing that right now. I didn't know he had this this section specifically for quorra. But what I will add is something basic keyword research. Duh. Right. You can use tools like Google keyword toool. You can use keywordool dot io, can also use Uber suggests. It's dot io or dot com or dot org one of those Uber suggests just google it. You can also use answer to public dot com. So a couple of different tools there. And then also Neil just mentioned q and A sites. Right, you have Quorra, Y'allhoo answers is outdated, but you can take a look at it. If you're never really you know, dated niche you can check it out or niche that isn't doing much online, definitely check out who answers. Moles also has its keyword tools, while and hrs also has its new keyword tool. So there's a lot of different tools out there. You pick your poison in terms of what you want to go with and then you know, figure out what you want to do after you have the right keywords selected. And one other thing I'll add before I turn it back over to Neil is if you have a staff, if you have a team, get together with your team. Right, people can talk about what actually concerns them because these are human beings too. Human beings are searching for this stuff. So what do you think is a good topic, and then you can have your team vote on it too. This is something we do about once every two weeks or so. You know, we'll just get in a room, we'll bang out of a lot of different ideas. You know, everyone gets five or ten minutes or so. We just throwing a bunch of ideas in an Excel sheet and then we'll vote on these ideas or we'll debate on these ideas. You use your staff too, you know, these people have great ideas. You hire them for a reason because they're all a players, right hopefully, So ask your staff, you know, what questions do they get asked? What's on their mind? And then also bring in perhaps sales reps. You can bring in customer support people to to help out. Yeah, and funny enough, I'm on Jason Lempkin's Quara page. He has twenty seven point three million answer views. He's answered two thoy eighty four questions on quorl, which is a shit ton funny enough. You know, if I can find something smart, I would just hire him full time and just have an answer. I can probably do this, you know, scaled out in a way quicker and probably more effective way. Because I'm looking at his Q and A pages on his blog. They're not thorough enough to get a ton of Google traffic in the longer. If you have, if you combine some of these pages and had more thorough content, right like this goes back to Google Hummingbird update, you would probably get way more search traffic. So his three millions not really three million? Is that what you're saying? Hey, I don't think his three million is three more. There's no possible way, right, Like, from a Google perspective, if I look at let's go look at Sastra, I'm putting up a trus right now, It'll tell me how much Google traffic, right because he can't be getting a million type in visitors people just searching Sasser a day. And if that's the case, I'll find out right now, So I'm looking up his domain in a trips and a trus is a off from the traffic standpoint, but the rule of thumb is like, whatever they're showing for search traffic, someone's usually getting four x. So it's loading up the URL. It's not loading for me. It's kind of being slow on mind. But as it loads, you know, I'll report back to it. Nonetheless, another tactic that you could end up using to get really good search traffic is go to HRUs. As we're talking about it, put in your competitor URLs, click on organic keywords, and it shows you the content that's driving most of your competitor search traffic and the keywords that they're ranking for Go create similar articles that are way more in depth and thorough. You can then even go take some of those keywords, put in another tool called market muse and the URLs, and it'll tell you how to create content that's more thorough than your competition. It'll tell you like, oh, add in this keyword or add in this phrase, and once you do that, what you'll find is over time you'll outrank them because your articles more thorough on that topic than your competition. It's not total word count. It's thoroughness. Google's looking at top relevance, so if you covered all angles of that topic, then you're much more likely to rank higher. All Right, one other thing that you can add, or a couple of things here. Look at your search features. Right, if you have on site search, look at what people are searching for on your site. Hopefully have that set up. If you don't, you can just Google how you can set up a site search using Google and you know they'll help you out with that. And then also look at what people are typing to in the comments on your on your blog posts, if you have a chat featured like intercom dot io, you can see what people are looking for too. You know, oftentimes if people are reaching the blog post, reading the blog posts, or they've come to it a couple of times, we might say, hey, we've noticed that you visited a couple of times. You know, what else would you like to see next? You can even survey your audience to see what they want to see next. And then also look at your top performing posts. If there's a couple of top performers, you can look at breaking out you know, perhaps some of the subheaters and making them complete posts on their own. So that's just a couple more ways that you can go about it. Yeah, and then if you really want a ton of search topic, what you'll end up finding is creating cornerstone pieces of content is what generates the most traffic. It's like the basic stuff, but not just covering up from a basic standpoint, but turning you also into advanced piece. So, for example, if you look at what's ranking really highly for the keyword SEO, it's an article by Search Engine Land called what is SEO? Now it's not just about talking about here's SEO, and here's what it is in the basic format. It's also talking about here's some additional resources, here's some advanced content around SEO. In essence, it's like guys, right, like thorough resources, the cornerstone pieces of content, they're the ones that rank the best in the long run, and that's the content that a lot of people search for. A good example is also Wikipedia. Wikipedia does this over and over again. That's why they get so much traffic. Right, I doubt Wikipedia gets less than one hundred million unique visitors a month from Google. In other words, they're getting more than one hundred million, right, Like I doubt that there's a day where they're getting less than you know, or a month where they're going less than one hundred million unique visitors just from Google. And why because they have these corner stone pieces of content on literally like every topic out there. So don't just create content, create like amazing cornerstone piece of content. Then also put in a really fancy design because when you do this, people like, oh wow, this is really good. I got to share. And then speaking on the Sastrin, I can't load it up on adrus. It just keeps says it's waiting. It's like, damn this Adrus. The moment I need is it's like down. But in general, if you look at sastrom Atrus, I doubt that they get that much traffic. If you look at okay Cupid's blog, the thing that made their blogs stand out is just the data that they were pulling out right, data around dating that nobody else had. So when you have a unique spin on something, just think about the data that you have that's unique, and if not, you know out researchers that can help you with that. That's something that we're doing right now. You know, we're studying I think you know we're studying a ton of backlinks in different categories, but we're having somebody that's been out there and done that before and they're going to help us with it. So think about a unique spin that you can have and that's going to make you done, especially and when when you're in a crowded space like marketing, it becomes a lot tougher. So, Neil, what are you seeing with SASTA right now? Yeah? So on sem rush says they get one point five thousand organic keywords. Now their number is probably way higher than that, but there's no way they're getting three million visits from Google. The strategy still works, it's good and it's worth replicating. The sem rush data is going to be off because these guys are in such a niche that most people don't type in for And I know we're sem rush and all these people are getting their data for its I believe a company called Jumpshot anti virus company, which is on like one hundred million computers or whatever it may be, and most these people aren't typing in venture capital related terms. So the traffic's going to be off, but they may be getting like one hundred two hundred thousand visitors from Google a month that they're doing extremely well. That tactic does work. It's just don't expect it to drive you like ten million visitors or anything like that. But it can easily get you a thousand plus visitors today. Yeah, and it certainly does. I mean, you know, not everything has to go into search all the time. I like to talk about content and SEO, but when you look at Saster as a brand, he's built. He has a big conference now in San Francisco, and I think he's also building an incubator too, So he has a lot of stuff going on, and I think it's certainly helped him as a venture capitalist, you know, have deal flow go towards his way. So you know, I think it's an interesting strategy. Clearly it's worked for him, so maybe it might work for you. Anything else to add, Neil, that's pretty much it. All Right, that's it for today's episode. Give us your thoughts and give us more topic ideas too. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Able to Tell, and today we're going to talk about how you can reach content that people actually search for. Neil, what are your thoughts around this? Sure? So funny enough. Eric and I were at a comments the other day and I was talking to one of my buddies, Sean Ellis, and Sean Ellis was talking to a site called Saster and he was telling me how that site sasster he gets three million visitors a month. I'm like, first, that's hard for me to believe, right, And he was breaking down how he was doing it. The big thing he was doing is and this part does make sense. I don't know if he's getting three million, but the part that does make sense is Jason is one of the most active people on Quora. He's answering those questions. And what's impressive is not that he was answering a lot of questions. The strategy used, which was take that question, put it on the blog, and put the answer also on your blog. So then when people are googling for these questions, because on Quora you start seeing a lot of popular questions, the ones that are popular means that a lot of people have that same question. And if you start answering those questions on your website, eventually you'll get a ton of search traffic. So you can just go to like sastre dot com slash Quora, s a A s t r dot com slash Quora, or in the navigation just get Q and A and you can see live examples of how Jason is doing this. This is what's getting him a ton of his traffic. So test it out and what you'll see is people naturally google questions that they have and if you answer those questions, you will get a ton of traffic. Well, I'm actually doing that right now. I didn't know he had this this section specifically for quorra. But what I will add is something basic keyword research. Duh. Right. You can use tools like Google keyword toool. You can use keywordool dot io, can also use Uber suggests. It's dot io or dot com or dot org one of those Uber suggests just google it. You can also use answer to public dot com. So a couple of different tools there. And then also Neil just mentioned q and A sites. Right, you have Quorra, Y'allhoo answers is outdated, but you can take a look at it. If you're never really you know, dated niche you can check it out or niche that isn't doing much online, definitely check out who answers. Moles also has its keyword tools, while and hrs also has its new keyword tool. So there's a lot of different tools out there. You pick your poison in terms of what you want to go with and then you know, figure out what you want to do after you have the right keywords selected. And one other thing I'll add before I turn it back over to Neil is if you have a staff, if you have a team, get together with your team. Right, people can talk about what actually concerns them because these are human beings too. Human beings are searching for this stuff. So what do you think is a good topic, and then you can have your team vote on it too. This is something we do about once every two weeks or so. You know, we'll just get in a room, we'll bang out of a lot of different ideas. You know, everyone gets five or ten minutes or so. We just throwing a bunch of ideas in an Excel sheet and then we'll vote on these ideas or we'll debate on these ideas. You use your staff too, you know, these people have great ideas. You hire them for a reason because they're all a players, right hopefully, So ask your staff, you know, what questions do they get asked? What's on their mind? And then also bring in perhaps sales reps. You can bring in customer support people to to help out. Yeah, and funny enough, I'm on Jason Lempkin's Quara page. He has twenty seven point three million answer views. He's answered two thoy eighty four questions on quorl, which is a shit ton funny enough. You know, if I can find something smart, I would just hire him full time and just have an answer. I can probably do this, you know, scaled out in a way quicker and probably more effective way. Because I'm looking at his Q and A pages on his blog. They're not thorough enough to get a ton of Google traffic in the longer. If you have, if you combine some of these pages and had more thorough content, right like this goes back to Google Hummingbird update, you would probably get way more search traffic. So his three millions not really three million? Is that what you're saying? Hey, I don't think his three million is three more. There's no possible way, right, Like, from a Google perspective, if I look at let's go look at Sastra, I'm putting up a trus right now, It'll tell me how much Google traffic, right because he can't be getting a million type in visitors people just searching Sasser a day. And if that's the case, I'll find out right now, So I'm looking up his domain in a trips and a trus is a off from the traffic standpoint, but the rule of thumb is like, whatever they're showing for search traffic, someone's usually getting four x. So it's loading up the URL. It's not loading for me. It's kind of being slow on mind. But as it loads, you know, I'll report back to it. Nonetheless, another tactic that you could end up using to get really good search traffic is go to HRUs. As we're talking about it, put in your competitor URLs, click on organic keywords, and it shows you the content that's driving most of your competitor search traffic and the keywords that they're ranking for Go create similar articles that are way more in depth and thorough. You can then even go take some of those keywords, put in another tool called market muse and the URLs, and it'll tell you how to create content that's more thorough than your competition. It'll tell you like, oh, add in this keyword or add in this phrase, and once you do that, what you'll find is over time you'll outrank them because your articles more thorough on that topic than your competition. It's not total word count. It's thoroughness. Google's looking at top relevance, so if you covered all angles of that topic, then you're much more likely to rank higher. All Right, one other thing that you can add, or a couple of things here. Look at your search features. Right, if you have on site search, look at what people are searching for on your site. Hopefully have that set up. If you don't, you can just Google how you can set up a site search using Google and you know they'll help you out with that. And then also look at what people are typing to in the comments on your on your blog posts, if you have a chat featured like intercom dot io, you can see what people are looking for too. You know, oftentimes if people are reaching the blog post, reading the blog posts, or they've come to it a couple of times, we might say, hey, we've noticed that you visited a couple of times. You know, what else would you like to see next? You can even survey your audience to see what they want to see next. And then also look at your top performing posts. If there's a couple of top performers, you can look at breaking out you know, perhaps some of the subheaters and making them complete posts on their own. So that's just a couple more ways that you can go about it. Yeah, and then if you really want a ton of search topic, what you'll end up finding is creating cornerstone pieces of content is what generates the most traffic. It's like the basic stuff, but not just covering up from a basic standpoint, but turning you also into advanced piece. So, for example, if you look at what's ranking really highly for the keyword SEO, it's an article by Search Engine Land called what is SEO? Now it's not just about talking about here's SEO, and here's what it is in the basic format. It's also talking about here's some additional resources, here's some advanced content around SEO. In essence, it's like guys, right, like thorough resources, the cornerstone pieces of content, they're the ones that rank the best in the long run, and that's the content that a lot of people search for. A good example is also Wikipedia. Wikipedia does this over and over again. That's why they get so much traffic. Right, I doubt Wikipedia gets less than one hundred million unique visitors a month from Google. In other words, they're getting more than one hundred million, right, Like I doubt that there's a day where they're getting less than you know, or a month where they're going less than one hundred million unique visitors just from Google. And why because they have these corner stone pieces of content on literally like every topic out there. So don't just create content, create like amazing cornerstone piece of content. Then also put in a really fancy design because when you do this, people like, oh wow, this is really good. I got to share. And then speaking on the Sastrin, I can't load it up on adrus. It just keeps says it's waiting. It's like, damn this Adrus. The moment I need is it's like down. But in general, if you look at sastrom Atrus, I doubt that they get that much traffic. If you look at okay Cupid's blog, the thing that made their blogs stand out is just the data that they were pulling out right, data around dating that nobody else had. So when you have a unique spin on something, just think about the data that you have that's unique, and if not, you know out researchers that can help you with that. That's something that we're doing right now. You know, we're studying I think you know we're studying a ton of backlinks in different categories, but we're having somebody that's been out there and done that before and they're going to help us with it. So think about a unique spin that you can have and that's going to make you done, especially and when when you're in a crowded space like marketing, it becomes a lot tougher. So, Neil, what are you seeing with SASTA right now? Yeah? So on sem rush says they get one point five thousand organic keywords. Now their number is probably way higher than that, but there's no way they're getting three million visits from Google. The strategy still works, it's good and it's worth replicating. The sem rush data is going to be off because these guys are in such a niche that most people don't type in for And I know we're sem rush and all these people are getting their data for its I believe a company called Jumpshot anti virus company, which is on like one hundred million computers or whatever it may be, and most these people aren't typing in venture capital related terms. So the traffic's going to be off, but they may be getting like one hundred two hundred thousand visitors from Google a month that they're doing extremely well. That tactic does work. It's just don't expect it to drive you like ten million visitors or anything like that. But it can easily get you a thousand plus visitors today. Yeah, and it certainly does. I mean, you know, not everything has to go into search all the time. I like to talk about content and SEO, but when you look at Saster as a brand, he's built. He has a big conference now in San Francisco, and I think he's also building an incubator too, So he has a lot of stuff going on, and I think it's certainly helped him as a venture capitalist, you know, have deal flow go towards his way. So you know, I think it's an interesting strategy. Clearly it's worked for him, so maybe it might work for you. Anything else to add, Neil, that's pretty much it. All Right, that's it for today's episode. Give us your thoughts and give us more topic ideas too. We'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on the Marketing School