In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search. Time Stamped Show Notes: 
00:27 - Today’s topic: How to Create Content that People Actually Search For
00:43 – Shawn Ellis mentions that SaaStr gets 3M visitors per month 
01:10 – Jason gets asked on Quora and he answers the questions in his blog
01:30 – Check Saastr/Quora to know how Jason does it
02:04 – Use Google Keyword Planner, KeywordTool, UberSuggest, and AnswerThePublic.com for keyword research
02:47 – If you have a team, grab them and ask to brainstorm on a certain topic 
03:15 – You hire a team for a reason
03:30 – Neil shares information from Jason Lemkin’s Quora Q and A blog
04:29 – Neil checks Jason Lemkin’s website visitor count
05:08 – Use Market Muse to upgrade your content
05:29 – Google is looking for topic relevance
05:40 – Look at your search feature 
05:55 – A chat feature like Intercom helps you to see what people are searching
06:05 – Survey your audience and check your top performing posts
06:30 – “Creating cornerstone pieces of content is what generates the most traffic” 
07:12 – Wikipedia is a good example
07:40 – Don’t just create content, creates amazing cornerstone pieces of content
08:05 – Eric shares why OkCupid's blog stands out 
08:28 – Think about a unique spin that can make you stand out
08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M
09:52 - That’s it for today’s episode! 3 Key Points: 
Use your TEAM – brainstorm how to make great content that attracts viewers.
Creating cornerstone pieces of content is what generates the most traffic.
Think about a unique spin that can make you stand out.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search. Time Stamped Show Notes: <ul> <li>00:27 - Today’s topic: How to Create Content that People Actually Search For
</li> <li>00:43 – Shawn Ellis mentions that <a href="https://www.saastr.com/">SaaStr</a> gets 3M visitors per month <ul> <li>01:10 – Jason gets asked on <a href="https://www.quora.com/">Quora</a> and he answers the questions in his blog</li> <li>01:30 – Check <a href="https://www.saastr.com/quora/">Saastr/Quora</a> to know how Jason does it</li> </ul> </li> <li>02:04 – Use <a href="https://adwords.google.com/home/tools/keyword-planner/">Google Keyword Planner</a>, <a href="http://keywordtool.io/">KeywordTool</a>, <a href="https://ubersuggest.io/">UberSuggest</a>, and <a href="http://answerthepublic.com/">AnswerThePublic.com</a> for keyword research</li> <li>02:47 – If you have a team, grab them and ask to brainstorm on a certain topic <ul> <li>03:15 – You hire a team for a reason</li> </ul> </li> <li>03:30 – Neil shares information from <a href="https://www.quora.com/profile/Jason-M.-Lemkin">Jason Lemkin’s Quora Q and A blog</a> <ul> <li>04:29 – Neil checks Jason Lemkin’s website visitor count</li> <li>05:08 – Use <a href="https://www.marketmuse.com/">Market Muse</a> to upgrade your content</li> </ul> </li> <li>05:29 – Google is looking for topic relevance</li> <li>05:40 – Look at your search feature <ul> <li>05:55 – A chat feature like <a href="https://www.intercom.com/">Intercom</a> helps you to see what people are searching</li> <li>06:05 – Survey your audience and check your top performing posts</li> </ul> </li> <li>06:30 – “Creating cornerstone pieces of content is what generates the most traffic” <ul> <li>07:12 – Wikipedia is a good example</li> <li>07:40 – Don’t just create content, creates amazing cornerstone pieces of content</li> </ul> </li> <li>08:05 – Eric shares why <a href="https://theblog.okcupid.com/">OkCupid's blog</a> stands out <ul> <li>08:28 – Think about a unique spin that can make you stand out</li> </ul> </li> <li>08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M</li> <li>09:52 - That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Use your TEAM – brainstorm how to make great content that attracts viewers.</li> <li>Creating cornerstone pieces of content is what generates the most traffic.</li> <li>Think about a unique spin that can make you stand out.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives...

How to Create Content that People Actually Search For | Ep. #168

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f7753708-0356-4f7a-a4b4-b0d20080392b/transcript

Advertisement