Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. H'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to create a target prospect lists. So this can be somebody that you're looking to reach out from a sales perspective. You could be looking to do a contest with them, or you can be looking to make a list of people that you want to Let's say you find their emails, and you want to just go retarget them on LinkedIn and you want to retarget them on Facebook, right, because you can add those custom audiences in. But just keep in mind that's against the terms, but people do it anyway. You Know, one thing I'll suggest starting right out the gate is there's a tool called find that Email that's a good way too, And we might actually be doing a giveaway for this one soon, so you know, stay tuned. But Find that Email is really good at finding email addresses and better than some of the other tools that we've been using. So if we use it to create you know, outreach lists for SEO purposes and then also for reaching specific people. Yeah, so the whole point of creating a target prospect list. And I've done this in the past or a lot of my startups. If you're in the B to B world, right, B two C doesn't usually use this as much. If you're in the B to B world, you'll notice that, hey, you can generate inbound leads through SEO and content marketing and all this stuff, but a lot of times it's not the right customer, so you end up getting all these leads your sales guys waste time on it and they don't close, or if they close, they churn, or they cancel right away. Now, the purpose of creating a target prospect list is if marketing can go out there credit hitless of all the customers that are relevant, and then once they become a lead, pass it over to sales. Now the sales team is focusing on leads that are very relevant towards a business, they have a much better chance of closing and continually paying over the long haul. So the key that I found with doing this is a look at your competition and try to find all their customers. You can actually pay companies on upwork to go and figure out who's using your competitor products and they'll create a hitless for you. If you're a JavaScript based solution, there's companies out there that I'll just go see which websites have your competitors JavaScript, then email you a list of all those people and then you can just try to target them one by one. But doing like that will give you a rough idea of who you should be targeting, and then once you have the list, marketing should be shooting them some emails. It should be targeting them with remarketing pixels when they send them emails. That way, it falls around to the web or creating advertising campaigns on LinkedIn targeting those specific companies or people, or uploading their email list to let's say Facebook and doing targeted ads. So when you do this kind of stuff, you may be paying a lot on advertising, but it's act actually pretty cheap because the list is so targeted that if you close one of those customers, the ROI is high. And it's just a pure numbers game of finding people who are really relevant, targeting them with very specific advertising on like LinkedIn and Facebook, and email campaigns, showing them banners around the web through remarketing, and overall you'll see a really good ROI from it. What I found is when you do this, it takes a few months to really get in the mind of a consumer because you have to show them your messaging three four or five, six, seven times before they convert. And if you're too specific with the emails, it doesn't convert that well versus if it seems natural, conversation is and then when you send the messages, they're much more likely to engage respond and then you can get them on sales calls And one thing I'll add from my end is I'll just throw in another tool into the toolbox. So there's another tool called just reach out. And this is a tool that's really good at finding Let's say you're looking for specific journalists. Right, Let's say you're looking you're writing about business for example. It's going to help you find the right business journalists. Or it could be something around food for example, right or whatever. It is a lot of people struggle to find, you know, these right journalists that are super busy all the time, and getting the right emails to reach out to is tough, right. And the thing is, most people you know will go out to PR firms, but sometimes it's just easier to you know, take care of it initially yourself and then maybe figure out the process and hand it off to somebody else. I will say, you know, just reach out. You know a couple of times that I've tested it, and I still have an account right now. It just makes my life a lot easier, and it finds the right people quicker. So it saves me time and it gets me to you know, it gets me to yes faster. And another tool to check out is data size. If you're a JavaScript based solution and your competitors are. It'll show you everyone's who's using your competition perfect and then I think what you can do as well down the road. So I definitely datanizes in there. And then let's say you know people are opting into this might be good for another episode, but just to give people a little taste. But if people are opting into your email us, you can enrich those leads and then automatically reach out to them as well based on the technology that they're using on a site. So you can qualify them based on the technology that they have, how big their company is, what their revenue size is, and then you can kind of semi customize the outreach. But neil anything else you want to add, I'm pretty much good online. All right, that's it for today and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. H'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to create a target prospect lists. So this can be somebody that you're looking to reach out from a sales perspective. You could be looking to do a contest with them, or you can be looking to make a list of people that you want to Let's say you find their emails, and you want to just go retarget them on LinkedIn and you want to retarget them on Facebook, right, because you can add those custom audiences in. But just keep in mind that's against the terms, but people do it anyway. You Know, one thing I'll suggest starting right out the gate is there's a tool called find that Email that's a good way too, And we might actually be doing a giveaway for this one soon, so you know, stay tuned. But Find that Email is really good at finding email addresses and better than some of the other tools that we've been using. So if we use it to create you know, outreach lists for SEO purposes and then also for reaching specific people. Yeah, so the whole point of creating a target prospect list. And I've done this in the past or a lot of my startups. If you're in the B to B world, right, B two C doesn't usually use this as much. If you're in the B to B world, you'll notice that, hey, you can generate inbound leads through SEO and content marketing and all this stuff, but a lot of times it's not the right customer, so you end up getting all these leads your sales guys waste time on it and they don't close, or if they close, they churn, or they cancel right away. Now, the purpose of creating a target prospect list is if marketing can go out there credit hitless of all the customers that are relevant, and then once they become a lead, pass it over to sales. Now the sales team is focusing on leads that are very relevant towards a business, they have a much better chance of closing and continually paying over the long haul. So the key that I found with doing this is a look at your competition and try to find all their customers. You can actually pay companies on upwork to go and figure out who's using your competitor products and they'll create a hitless for you. If you're a JavaScript based solution, there's companies out there that I'll just go see which websites have your competitors JavaScript, then email you a list of all those people and then you can just try to target them one by one. But doing like that will give you a rough idea of who you should be targeting, and then once you have the list, marketing should be shooting them some emails. It should be targeting them with remarketing pixels when they send them emails. That way, it falls around to the web or creating advertising campaigns on LinkedIn targeting those specific companies or people, or uploading their email list to let's say Facebook and doing targeted ads. So when you do this kind of stuff, you may be paying a lot on advertising, but it's act actually pretty cheap because the list is so targeted that if you close one of those customers, the ROI is high. And it's just a pure numbers game of finding people who are really relevant, targeting them with very specific advertising on like LinkedIn and Facebook, and email campaigns, showing them banners around the web through remarketing, and overall you'll see a really good ROI from it. What I found is when you do this, it takes a few months to really get in the mind of a consumer because you have to show them your messaging three four or five, six, seven times before they convert. And if you're too specific with the emails, it doesn't convert that well versus if it seems natural, conversation is and then when you send the messages, they're much more likely to engage respond and then you can get them on sales calls And one thing I'll add from my end is I'll just throw in another tool into the toolbox. So there's another tool called just reach out. And this is a tool that's really good at finding Let's say you're looking for specific journalists. Right, Let's say you're looking you're writing about business for example. It's going to help you find the right business journalists. Or it could be something around food for example, right or whatever. It is a lot of people struggle to find, you know, these right journalists that are super busy all the time, and getting the right emails to reach out to is tough, right. And the thing is, most people you know will go out to PR firms, but sometimes it's just easier to you know, take care of it initially yourself and then maybe figure out the process and hand it off to somebody else. I will say, you know, just reach out. You know a couple of times that I've tested it, and I still have an account right now. It just makes my life a lot easier, and it finds the right people quicker. So it saves me time and it gets me to you know, it gets me to yes faster. And another tool to check out is data size. If you're a JavaScript based solution and your competitors are. It'll show you everyone's who's using your competition perfect and then I think what you can do as well down the road. So I definitely datanizes in there. And then let's say you know people are opting into this might be good for another episode, but just to give people a little taste. But if people are opting into your email us, you can enrich those leads and then automatically reach out to them as well based on the technology that they're using on a site. So you can qualify them based on the technology that they have, how big their company is, what their revenue size is, and then you can kind of semi customize the outreach. But neil anything else you want to add, I'm pretty much good online. All right, that's it for today and we'll see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School