Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to retargeting lists using outbound prospecting. So first and foremost, before I give you any information, just keep in mind sometimes when you're doing this, you have to make sure that you're following the terms of service with Google and Facebook or whatever retargeting service that you're using, so just you know, bear in mind. But let's back up for a bit. So, Eric, why would you want to build a retargeting list with outbound prospecting? Interview again? Yeah, I'm gonna interview you because I don't even think people understand how to Okay, So what does that mean? Exactly? Right? So basically, you know, let's say, for example, I want to target analytics companies. Right. So let's say you know Crazy Egg for example, or I want to target Mixed Panel and all these other analytics companies. Right. But wait, why would you want to do that because I want to sell to them. Let's say let's say I'm a marketing agency and I only work with SaaS analytics companies. Okay, So the point first point that Eric is making is know your ideal customer before you start this, correct, yep. So you have to know ideal customer. You have to know who you're going after. You have to know who your sales has work for. B to B or B two C or both. I would say, I mean more B to B, more more B to B. Yeah. So I mean here's the thing, right, Like, you know you're looking to do business with, You're looking to reach, you know, maybe the CEOs, maybe the vps of marketing, but uh, you know, you can reach out to them directly through outbound prospecting. Right, So you can use a tool like outreach, you can use the tool like zen prospect whatever just to get these emails and reach out to them at scale. Right. I've had a lot of bad luck with zen prospect. Really. Yeah, I'll go tell the founder, well I should give him that feedback, but I'll tell him that. But anyway, so you use these tools out there and then you just you know, a lot of these SaaS companies now they're just using the like like Outrage or zen Prospect just to keep hitting people up, right. So that's that's just sales. They're hitting people up through email. But how do you touch you know, how do you bring these people to the point of sale? Right? So if you can get their email addresses oftentimes you know through if you're targeting them on LinkedIn or even in Facebook, sometimes they are using their corporate addresses sometimes right, and it is connected to their personal Facebook account or LinkedIn account. Right. So what you can do there is you get all the outbound emails that you have right collected through like a like a zen prospect or a hunter not io, whatever you're using, and then you can plug those in to a retargeting list on LinkedIn for example, or a retargeting list on Google or facebookbook account. Yep, And that's basically it. But why would you want to retarget your prospects because most sales guys just take those emails that they want to target and then they just shoot them at emails saying buy my services and jump on the phone with us. There you go. So I would say, I mean that that's a good question, right, Like with most salespeople, they just say, hey, come buy my stuff. Right, But if you're a salesperson that actually adds value, add a little insight, you added some tidpits in the very beginning, then afterwards it can be like hey, like let's say, you know, for us, when we we have enriched leads, right, So these are leads that come in, they're enriched by service using clear bit, so we know who these people are coming to our site. So we get a lot of you know, Fortune five hundred companies or even like large oil companies like Shell opting into our list. So we will reach out to these people automatically with an insight as to you know, oh, we notice that you have this technology on your site. What about this? Right, So we are adding value when we email these people, and then afterwards you might retarget people saying Okay, well, hey, like if you can use more marketing insights, maybe you can come to you can often here and we could talk to you for fifteen minutes or so. Yeah. And the cool part about doing this is keep this in mind. When your sales guys email people that they want to sell to, especially in B to B, most of the time they're not going to get responses and they're not going to get sales. When you remarket people, they continually see you. Think of the rule of seven right and marketing, if someone sees you seven times are much more likely to buy. And it is true, and we pitch really large contracts. So when we do this, what we'll do is we'll create specific remarketing as just for that individual and will group multiple people within that corporation and we'll show them specific ad all over the web and they're like, wow, you guys are really large, Like we see our ads everywhere and our ads are specifically targeted to them. I don't know if I'm breaking any terms of service by doing that, but oh well maybe. But anyway, that's that's account based marketing. So if you guys don't know what account based marketing is, just check out one of our previous episodes on when we talk about account based marketing. But it does work, right when whenever I hear it from people, I see you everywhere, I know I'm doing the right thing because I'm reaching the right people. And Neil, for sure, he's seen everywhere. He's like, oh my god, he's everywhere. I love him. He's a god. Right, I've actually heard people say that he's a god. That's probably the first time I told you that. But anyway, anything else to add So when you're doing this, some people may get creeped out, but most will not. Like I haven't ever had that issue because when I'm doing remarking ads, I'm showing them stuff that's relevant to them. I just won't say, like, hey, check out my company, buy for me. So let's say we offer stuff that's marketing related. My ads will be stuff that's targeted turger company, and we'll give them pds, e books, white papers and tips on how to fix their issues. So when they see my ads, they're not like Neil, I'm creeped out. They're more like, Neil, Wow, your stuff is really useful. I learned stuff and I can see how this can help my business. Sure, I'm interested in getting on the phone and hearing you know your speel Yeah, you know this is this is this is a quote that I heard in the past that might apply here. I mean, instead of trying to be interesting all the time to people, why don't you just be interested in them instead? Right, and being interested in them just means figuring out how you can help them and what their needs are, right, instead of just trying to like flaunt kind of whatever you're doing all the time. And that's what most companies struggle with. So anyway, before we go, I have or we have a one year annual subscription of crazy Egg that we would like to give away that's worth close to twelve hundred dollars. And before I give you the details, Neil, what is crazy Egg. Crazy Egg is a visual analytics tool. It'll show you why people aren't converting on your website. You see all that data and Google anlytics, but you don't know how to improve your website. Well, no worries, you won't have that problem anymore. There's a ton of reports in crazy Egg, a heat map report, a video report that shows you videos of where people are getting stuck to Even within Crazy you can make the changes. So once you figure out why people are stuck, you can make changes with the wuzywek editor that we provide. You don't have to be a designer developer. You can roll it out with a few clicks, and you can even run ab tests to ensure that your changes are maximizing your sales, your leads, and your revenue. Great, so if you want to get in on this, just go to single grain dot com slash giveaway. The cool thing is we're giving away one of these every single week for the next year. And the other thing is you can get multiple entries into this giveaway. So again, just go to single grain dot com slash Giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content and possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about how to retargeting lists using outbound prospecting. So first and foremost, before I give you any information, just keep in mind sometimes when you're doing this, you have to make sure that you're following the terms of service with Google and Facebook or whatever retargeting service that you're using, so just you know, bear in mind. But let's back up for a bit. So, Eric, why would you want to build a retargeting list with outbound prospecting? Interview again? Yeah, I'm gonna interview you because I don't even think people understand how to Okay, So what does that mean? Exactly? Right? So basically, you know, let's say, for example, I want to target analytics companies. Right. So let's say you know Crazy Egg for example, or I want to target Mixed Panel and all these other analytics companies. Right. But wait, why would you want to do that because I want to sell to them. Let's say let's say I'm a marketing agency and I only work with SaaS analytics companies. Okay, So the point first point that Eric is making is know your ideal customer before you start this, correct, yep. So you have to know ideal customer. You have to know who you're going after. You have to know who your sales has work for. B to B or B two C or both. I would say, I mean more B to B, more more B to B. Yeah. So I mean here's the thing, right, Like, you know you're looking to do business with, You're looking to reach, you know, maybe the CEOs, maybe the vps of marketing, but uh, you know, you can reach out to them directly through outbound prospecting. Right, So you can use a tool like outreach, you can use the tool like zen prospect whatever just to get these emails and reach out to them at scale. Right. I've had a lot of bad luck with zen prospect. Really. Yeah, I'll go tell the founder, well I should give him that feedback, but I'll tell him that. But anyway, so you use these tools out there and then you just you know, a lot of these SaaS companies now they're just using the like like Outrage or zen Prospect just to keep hitting people up, right. So that's that's just sales. They're hitting people up through email. But how do you touch you know, how do you bring these people to the point of sale? Right? So if you can get their email addresses oftentimes you know through if you're targeting them on LinkedIn or even in Facebook, sometimes they are using their corporate addresses sometimes right, and it is connected to their personal Facebook account or LinkedIn account. Right. So what you can do there is you get all the outbound emails that you have right collected through like a like a zen prospect or a hunter not io, whatever you're using, and then you can plug those in to a retargeting list on LinkedIn for example, or a retargeting list on Google or facebookbook account. Yep, And that's basically it. But why would you want to retarget your prospects because most sales guys just take those emails that they want to target and then they just shoot them at emails saying buy my services and jump on the phone with us. There you go. So I would say, I mean that that's a good question, right, Like with most salespeople, they just say, hey, come buy my stuff. Right, But if you're a salesperson that actually adds value, add a little insight, you added some tidpits in the very beginning, then afterwards it can be like hey, like let's say, you know, for us, when we we have enriched leads, right, So these are leads that come in, they're enriched by service using clear bit, so we know who these people are coming to our site. So we get a lot of you know, Fortune five hundred companies or even like large oil companies like Shell opting into our list. So we will reach out to these people automatically with an insight as to you know, oh, we notice that you have this technology on your site. What about this? Right, So we are adding value when we email these people, and then afterwards you might retarget people saying Okay, well, hey, like if you can use more marketing insights, maybe you can come to you can often here and we could talk to you for fifteen minutes or so. Yeah. And the cool part about doing this is keep this in mind. When your sales guys email people that they want to sell to, especially in B to B, most of the time they're not going to get responses and they're not going to get sales. When you remarket people, they continually see you. Think of the rule of seven right and marketing, if someone sees you seven times are much more likely to buy. And it is true, and we pitch really large contracts. So when we do this, what we'll do is we'll create specific remarketing as just for that individual and will group multiple people within that corporation and we'll show them specific ad all over the web and they're like, wow, you guys are really large, Like we see our ads everywhere and our ads are specifically targeted to them. I don't know if I'm breaking any terms of service by doing that, but oh well maybe. But anyway, that's that's account based marketing. So if you guys don't know what account based marketing is, just check out one of our previous episodes on when we talk about account based marketing. But it does work, right when whenever I hear it from people, I see you everywhere, I know I'm doing the right thing because I'm reaching the right people. And Neil, for sure, he's seen everywhere. He's like, oh my god, he's everywhere. I love him. He's a god. Right, I've actually heard people say that he's a god. That's probably the first time I told you that. But anyway, anything else to add So when you're doing this, some people may get creeped out, but most will not. Like I haven't ever had that issue because when I'm doing remarking ads, I'm showing them stuff that's relevant to them. I just won't say, like, hey, check out my company, buy for me. So let's say we offer stuff that's marketing related. My ads will be stuff that's targeted turger company, and we'll give them pds, e books, white papers and tips on how to fix their issues. So when they see my ads, they're not like Neil, I'm creeped out. They're more like, Neil, Wow, your stuff is really useful. I learned stuff and I can see how this can help my business. Sure, I'm interested in getting on the phone and hearing you know your speel Yeah, you know this is this is this is a quote that I heard in the past that might apply here. I mean, instead of trying to be interesting all the time to people, why don't you just be interested in them instead? Right, and being interested in them just means figuring out how you can help them and what their needs are, right, instead of just trying to like flaunt kind of whatever you're doing all the time. And that's what most companies struggle with. So anyway, before we go, I have or we have a one year annual subscription of crazy Egg that we would like to give away that's worth close to twelve hundred dollars. And before I give you the details, Neil, what is crazy Egg. Crazy Egg is a visual analytics tool. It'll show you why people aren't converting on your website. You see all that data and Google anlytics, but you don't know how to improve your website. Well, no worries, you won't have that problem anymore. There's a ton of reports in crazy Egg, a heat map report, a video report that shows you videos of where people are getting stuck to Even within Crazy you can make the changes. So once you figure out why people are stuck, you can make changes with the wuzywek editor that we provide. You don't have to be a designer developer. You can roll it out with a few clicks, and you can even run ab tests to ensure that your changes are maximizing your sales, your leads, and your revenue. Great, so if you want to get in on this, just go to single grain dot com slash giveaway. The cool thing is we're giving away one of these every single week for the next year. And the other thing is you can get multiple entries into this giveaway. So again, just go to single grain dot com slash Giveaway and we will see you tomorrow. This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content and possible. We'll see you in class tomorrow right here on Marketing School