In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today. Time Stamped Show Notes: 
00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting
00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services
01:25 – Know your ideal customer
01:38 – Outbound prospecting is more for B2B
01:50 – You can reach the head of businesses directly through Outreach and Zen Prospect; use these tools to gather emails and reach businesses at scale 
02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook
03:14 – If you’re a sales person, make sure you add value and share insights to your customers 
03:47 – Then you can retarget people by asking them to opt-in for more marketing insights
04:07 – When you remarket people, they see you more often 
04:11 – The rule of 7 in marketing
04:21 – Neil creates specific remarketing ads for the individual companies
04:51 – Account-based marketing works
05:14 – Neil never had issues with remarketing
05:54 – Instead of trying to be interesting, be interested in the people you connect with
06:21 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 
07:01 – Go to SingleGrain.com/giveaway for multiple entries
07:10 – That’s it for today’s episode! 3 Key Points: 
Figure out who your ideal customers are so you know who you should specifically target.
As a sales person, make sure you add value and marketing insights to your customers.
The more often a customer sees you, the more likely they will buy.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting
</li> <li>00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services</li> <li>01:25 – Know your ideal customer</li> <li>01:38 – Outbound prospecting is more for B2B</li> <li>01:50 – You can reach the head of businesses directly through <a href="https://www.outreach.io">Outreach</a> and <a href="https://www.zenprospect.com">Zen Prospect</a>; use these tools to gather emails and reach businesses at scale <ul> <li>02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook</li> </ul> </li> <li>03:14 – If you’re a sales person, make sure you add value and share insights to your customers <ul> <li>03:47 – Then you can retarget people by asking them to opt-in for more marketing insights</li> </ul> </li> <li>04:07 – When you remarket people, they see you more often <ul> <li>04:11 – The rule of 7 in marketing</li> </ul> </li> <li>04:21 – Neil creates specific remarketing ads for the individual companies</li> <li>04:51 – Account-based marketing works</li> <li>05:14 – Neil never had issues with remarketing</li> <li>05:54 – Instead of trying to be interesting, be interested in the people you connect with</li> <li>06:21 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>07:01 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> for multiple entries</li> </ul> </li> <li>07:10 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Figure out who your ideal customers are so you know who you should specifically target.</li> <li>As a sales person, make sure you add value and marketing insights to your customers.</li> <li>The more often a customer sees you, the more likely they will buy.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today. Time...

How to Build Retargeting Lists With Outbound Prospecting | Ep. #412

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