In episode #991, we discuss how often you should scrub your email list. Tune in to hear how often you need to purge the rolls!

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How Often Should You Scrub Your Email List
• [00:40] Everyone believes you need a huge email list.
• [00:45] If people don’t open your emails, there is no point to having them on the list.
• [01:05] Opens and clicks are the best way to gauge who is interested in your content, products, or services.
• [01:33] Eric purges his email list about once per month.
• [01:45] His team has a workflow that sends people through a re-engagement campaign. If they don’t open that email, they will be purged.
• [01:58] Mailchimp doesn’t like you scrub your rolls.
• [02:10] ConvertKit offers scrubbing automation.
• [02:30] Neil’s list gets scrubbed daily.
• [02:40] Make sure you send emails at least once per week.
• [03:34] If Neil has a 31% open rate, he’s in good shape.
• [03:55] If you have 15% or less, you may be losing revenue.
• [04:35] If you keep sending emails to those who don’t want them, eventually you will lose everyone.
• [04:55] This is because your emails will get marked as spam.
• [05:05] That’s it for today!
• [05:32] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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